Director, Consumer Growth & Product Marketing

Responsibilities

• Define and lead the consumer marketing strategy across Lucie Health and HIO.org, spanning brand awareness, acquisition, engagement, enrollment, and retention.
• Translate business goals into an integrated marketing roadmap, including priorities, investment plans, performance targets, and resource allocation.
• Identify and evaluate growth opportunities across consumer segments, channels, and journeys to drive sustainable acquisition and long-term customer value.
• Partner with Product and Technology to shape the consumer experience, influence the product roadmap, and prioritize enhancements that improve adoption, conversion, and revenue.
• Use consumer insights, analytics, and marketing performance data to inform product requirements, campaign strategy, and growth decisions.
• Develop, execute, and optimize digital acquisition campaigns across paid search, paid social, display, events, and other channels, measuring performance against conversion, CAC, lead quality, and ROI.
• Partner with Corporate Marketing, Creative, Operations, and external partners to develop and test messaging, creative, audience strategies, and event initiatives that strengthen brand awareness and support growth.
• You will report into the Head of Lucie Marketing

Requirements

• 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
• Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
• Strong understanding of digital analytics, conversion optimization, and marketing measurement
• Experience working cross-functionally with product, analytics, operations, and creative teams
• Strong project management and communication skills
• Healthcare, insurance, financial services, or other consumer-focused industry experience preferred
• Travel Required - Up to 10%

Preferred

• Healthcare or healthcare related experience including healthcare consulting, healthcare operations, healthcare finance, or related field
• Experience in fast-paced environments.

Benefits

• medical, dental, and vision benefits
• 11 paid holidays
• paid sick time
• paid parental leave
• 401(k) plan participation
• life and disability insurance
• paid wellness time and reimbursements
• unlimited vacation program
• company equity grants
• annual performance bonuses