Director, Consumer Growth - AI-Native (ATX Preffered)

Austin, TX (Unknown)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 hrs ago

Job Summary

Own and scale paid and organic acquisition with an AI-driven growth engine, while leading a small high‑output team to manage multi‑million budgets and governance across paid social, search, and content.

Lead AI agent infrastructure and orchestration for campaign management and creative production
Oversee integrated paid and organic growth channels with measurement and compliance
Manage a $5M+ annual media budget and a privacy-conscious, performance-driven governance program

Job Description

Responsibilities

Build and operate the AI agent infrastructure for growth
Design and build the agent orchestration layer that runs paid media with limited human direction, using tools such as Grokbot, Ryze, Claude, and platform-native AI (Advantage+, Performance Max, automated bidding).
Build an AI-assisted creative engine that generates, tests, and iterates ad concepts at high volume, within healthcare advertising policies and compliance standards.
Define what agents own outright, what needs human review, and how failures get caught, and stay close enough to the work to prototype and troubleshoot it yourself.
Own and scale paid and organic acquisition
Own paid acquisition across paid social (Meta, TikTok, and emerging platforms) and paid search (Google, Bing): strategy, budget, bidding, audiences, and day-to-day optimization.
Own organic acquisition, including AEO/GEO, SEO, and content, leveraging the AI architecture above.
Manage a media budget of $5M+ annually against CAC, ROAS, and payback targets, reallocating spend weekly based on performance.
Lead measurement in a privacy-constrained environment: incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking.
Manage agency and freelance partners, holding them to clear performance standards.

Requirements

10+ years in growth or performance marketing, including 5+ years managing paid social and paid search directly in-platform.
A track record managing multi-million-dollar media budgets against CAC and payback targets.
Hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis, with examples you can walk us through.
Experience owning organic channels (SEO, content, or organic social) alongside paid.
Strong command of growth economics and measurement, including incrementality testing and post-iOS attribution.
Experience leading small, capable teams and managing agencies.
BA/BS or equivalent experience.

Preferred

Experience advertising in healthcare, telehealth, pharma, or another regulated category.
Experience with DTC subscription or repeat-purchase businesses.
Experience launching 0-to-1 products, landing pages, or fake-door tests to validate new revenue ideas.

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