Own consumer engagement through a unified personalization program that drives measurable improvements in leads, conversions, and lifetime value across omnichannel campaigns.

• Responsibilities: Develop and Execute Consumer Personalization Strategy: Create and implement comprehensive omnichannel consumer journeys across the product portfolio that align with business objectives.
• Responsibilities: Market Research and Analysis: Work with Marketing Advanced Analytics team to stay up-to-date on consumer needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.
• Responsibilities: Customer Experience: Design and implement customer experience strategies and segmentation that drive loyalty, retention, and advocacy, including the development of customer journey maps, personas, and touchpoint optimization.
• Responsibilities: Strong command of CRM best practices in campaign implementation to provide direction to marketing channel operational teams
• Responsibilities: Performance Metrics and Reporting: Responsible for campaign performance across marketing channels. Develop plans that drive key performance indicator (KPI) improvement such as qualified leads, leads conversions and customer lifetime value.
• Responsibilities: Cross-Functional Collaboration: Work closely with business lines, product marketing, dealer management, and customer service teams to ensure alignment and effective execution of consumer strategies.