Responsibilities

• Connected Commerce Strategy & End-to-End Media Planning
• Lead   customer connected   commerce / retail media   strategy and plan development across retail, eCommerce marketplace, delivery / FSA   and foodservice ecosystems as part of the end-to-end marketing model.
• Translate brand   objectives , commercial priorities, customer opportunities, and company strategic vision into actionable transaction-driving plans   and measurable investment recommendations.
• Own the portfolio approach to shoppable and conversion media, ensuring plans connect brand demand creation to   purchase   behavior and transaction outcomes   in retail .
• Partner with Customer Leadership teams to embed commerce media into Joint Business Planning, customer growth strategies, and annual planning moments.
• Data-Driven Audience Planning   & Insights
• Leverage consumer, shopper, customer, bottler, and business data to   determine   who to engage, where to reach them, which messaging should be prioritized, and how to   optimize   across the path to purchase.
• Apply advanced analytics including look-alike modeling, propensity scoring, segmentation, occasion-based targeting, first-party data, customer data, and unified data platform capabilities to refine audience strategy.
• Develop scalable commerce audience products and transaction-driving segments that can be activated across RMNs, programmatic, CTV, search, social, loyalty, and delivery platforms.
• Guide   clean   room, data collaboration, identity resolution, and privacy-compliant audience activation strategies with retailers, platforms, and agency partners.

Requirements

• Bachelor's degree in marketing , Business, Communications, Analytics, or related field; advanced degree   a plus .
• 8+ years of experience in marketing, media,   connections   planning, commerce media, retail media, data-driven marketing, or marketing technology.
• Advanced knowledge of retail media networks and commerce platforms, including how they plan, buy, measure, report, and optimize campaigns.
• Strong strategy development and media planning experience across online and offline channels, including digital display, mobile, video, programmatic, CTV/OTT, paid search, paid social, and shoppable media.
• Strong analytical capability with understanding of attribution, incrementality, MMM/ eMMM , test design, dashboards, competitive reporting, and performance optimization.
• Experience using first-party data, customer data, clean rooms, segmentation, identity solutions, audience planning tools, and privacy-compliant activation approaches preferred.
• Ability to translate business briefs and customer   objectives   into media strategy, investment recommendations, measurement plans, and clear agency briefs.
• Demonstrated ability to evaluate partners, negotiate value,   identify   innovation opportunities, and manage agency/vendor relationships.
• Detail-oriented, commercially minded, and comfortable operating in ambiguity while balancing brand-building, customer growth, and transaction-driving outcomes.
• Exceptional communication, project management, stakeholder management, and executive storytelling skills.