Director, Companion Animal Global Marketing – Canine/Dog Vaccines

Rahway, NJ (Hybrid)

$191K/yr – $300K/yrDirector/Executive15+ years expFull time

Posted 1 day ago

Job Summary

Own and drive canine vaccine and bios portfolio marketing across regions, leading strategy, content, campaigns, and cross-functional alignment.

  • Define long-term plans and annual marketing actions that align with global and regional goals
  • Lead collaboration with regions, markets, and stakeholders to drive launches and measure outcomes

Job Description

Responsibilities

  • Direct, oversee and develop customer and marketing/commercial strategies for all canine vaccines as well as for the entire portfolio management in collaboration with the feline vaccine marketing lead, ensuring alignment with and integration of regional and key local market needs and growth opportunities.
  • Develop and gain company agreement for plans to drive category growth, the company’s vaccine strategy, and synergies between all products within the bios franchise.
  • Craft key content messaging and positioning in conjunction with Scientific Medical Affairs; conduct competitive and market analysis to determine and highlight key differentiators.
  • Build and further develop growth for our company's Animal Health in market leadership for companion animal.
  • Direct planning, creation, and launch creative campaigns that resonate targeted audiences.
  • Establish goals marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics.
  • Be an effective leader and ensure all marketing campaigns are timely, successful, metrics-driven, and goal-oriented to support regional/marketing implementation.
  • Communicate, collaborate, and align actions with key stakeholders within the organization on core marketing launch strategies and address local launch and post-launch needs.
  • Prepare annual 5-year plan forecasts, annual marketing plan and oversee budget allocation for Global Marketing promotional expenses.
  • Build and leverage deep insight at segment level

Requirements

  • Bachelor’s Degree
  • Preferred: Master’s Degree, MBA or Advanced degree in marketing, product management Life sciences, veterinary medicine, animal science, or medical marketing.
  • Minimum of 10-15 years of broad work experience in marketing, product management, leadership, and related sales support activities.
  • Experience leading teams from diverse countries and business backgrounds.
  • Skilled in navigating and influencing within an international matrix organization, driving rapid growth, and elevating market position, aligned with global and regional objectives.
  • Demonstrated marketing experience of global product launches with measured results with set of clear metrics.
  • Experience managing multimillion-dollar budgets across multiple initiatives.
  • Marketing acumen and experience within new product planning and brand positioning.
  • Strong ability to plan and manage marketing planning workflow.
  • Familiarity of the Animal Health or related industry, marketing, and commercial Operations. Familiarity with the vaccine business is a plus.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Salaries

Posted range

$191K/yr – $300K/yr

Taken straight from the job posting.

See all Merck salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
15

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127