Responsibilities

• Drive Membership Growth- Lead CRC’s member acquisition strategy and grow the community across cybersecurity leaders, including C-suite executives, VPs, directors, and emerging leaders. Build and optimize acquisition funnels, onboarding experiences, and engagement programs that increase activation and long-term retention
• Strengthen CRC’s Value Proposition- Continuously refine CRC’s positioning to ensure clear differentiation and strong relevance to enterprise cybersecurity leaders. Develop programming strategies that drive recurring engagement through digital content, peer forums, and virtual events.
• Increase Member Value and Revenue Contribution- Develop structured pathways that connect members to CRA’s broader offerings, including digital solutions, national programs, and paid services. Lead pricing and packaging strategies, membership tiers, benefits, and renewal frameworks to grow lifetime member value.
• Scale the CRC Partner Program- Design and grow a sponsor partner framework that delivers measurable value for sponsors while preserving the independence and peer-driven nature of the community.
• Convert Event Audiences into Members- Develop strategies to convert qualified Official Cybersecurity Summit attendees into CRC members, strengthening the connection between CRA’s event portfolio and its year-round community.
• Own Digital Community Experiences- Manage CRC’s digital community products and virtual event experiences to ensure a seamless, premium experience for members.
• Build the CRC Member Platform- Oversee development of a modern member portal that supports collaboration, gated content, and integrated community benefits.
• Lead Brand and Community Expansion- Guide the continued evolution of the CRC brand, including integration with the Official Cybersecurity Summit and new initiatives such as Emerging Leaders and Women in Cyber programs.
• Drive Data and Performance Measuremen t- Develop dashboards, reporting frameworks, and KPIs that measure growth, engagement, retention, and revenue contribution
• Collaborate Across the Organization - Partner with marketing, sales, content, digital, and events teams to align messaging, campaigns, and lifecycle marketing strategies. Work closely with membership operations to ensure consistent member engagement and operational excellence.

Requirements

• Proven experience growing and managing a membership product, subscription product, or community-driven platform
• Demonstrated ability to design and execute engagement programs that drive retention and repeat participation
• Experience owning digital experiences and working across teams to improve product performance and member satisfaction
• Strong understanding of subscription fundamentals, including trial/renewal mechanics, retention levers, and lifecycle journeys
• Experience with pricing strategy and modeling (membership tiers, benefits packaging, conversion levers, and incentives)
• Strong project management and cross-functional leadership skills
• Data-driven approach with experience defining KPIs and using performance insights to guide strategy
• Excellent communication skills and comfort engaging senior executive audience

Preferred

• Experience growing digital membership, community, or subscription-based programs
• Strong understanding of executive-level audiences and engagement strategies
• Experience driving community growth, retention, and monetization
• Data-driven mindset with experience using metrics and dashboards to guide strategy
• Ability to collaborate across marketing, sales, content, and product teams
• Passion for building communities that deliver real professional value
• The ideal candidate leads with humility, empathy, kindness, and compassion, values that are core to the Communities platform