Director, Communications

Responsibilities

• Develop and steward a distinctive brand voice rooted in our heritage and brand DNA, maintaining brand integrity across all platforms
• Enhance corporate reputation and brand equity
• Design and implement long-term outreach campaigns to build brand recognition and loyalty
• Engage audiences such as consumers, media, athletes, artisits, activists, investors, non-governmental organizations and Yerba Madre’s own employees
• Establish and drive a multi-channel communications strategy that positions Yerba Madre as the natural and organic source of energy and cuts through media clutter
• Orchestrate strategic alliances and commercial initiatives with media channels and partners (non-linear and linear platforms)
• Manage media relations and develop contacts with media members, influencers, and community leaders
• Manage all communications material
• Track engagement across various platforms and make data-driven decisions
• Manage presence at industry events, trade shows, and conferences

Requirements

• MBA or advanced degree in communications, Marketing or related field
• 10+ years communications experience which demonstrates increased role and responsibility
• 5+ years’ experience working for a well-known brand in the food and/or beverage industry
• Previous involvement with impactful cause and mission-based marketing campaign
• Extensive list of media contacts
• Awareness of and proficiency with communications technologies.
• An amazing track record as a strong manager and mentor
• Experience developing disruptive communication plans
• Strong verbal and written communication skills, works wells as part of a cross-functional team with the ability to collaborate, influence, and interact at all levels of the organization, including shareholders and board members.

Benefits

• competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!