Responsibilities

• Develop and implement a comprehensive communication and public relations strategy aligned and organized organizational goals.
• Design and execute multi-channel marketing campaigns, significant targeted at increasing student enrollment and retention.
• Serve as the primary spokesperson and media liaison for the organization.
• Oversee internal and external communications, ensuring consistency in messaging and branding.
• Ability to analyze community demographic data to tailor recruitment messaging for diverse student populations.
• Utilizing social media, advertising, and SEO strategies to identify and engage prospective families.
• Lead crisis communication planning and response efforts.
• Build and maintain relationships with media, community partners, and key stakeholders.
• Next bullet, oversee digital presence, including website, social media, and public-facing content.
• Oversee content creation, publications, press releases, and marketing materials.
• Monitoring public perception and media coverage, provide strategic recommendations.
• Collaboration with executive leadership to support organization incentives and priorities.
• Ensure transparency and effective communication with staff, family, and the community.
• Develop, manage the department budget and resources.
• Supervise and evaluate communications and public relations staff.
• Provide leadership, coaching, and professional development opportunities.
• Oversee vendors, consultants, and external partners as needed.
• Ensure high-quality execution of all community deliverables

Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field (Master’s preferred)
• Certification in Public Relations (e.g., APR) or related professional credentials preferred
• Minimum of 5-7 years of progressive experience in communication, public relations, or marketing
• At least 3 years in a leadership or supervisor role
• Experience managing media relations, campaigns, and crisis communication
• Experience in education, government, or nonprofit sector preferred

Preferred

• Master’s degree preferred
• Certification in Public Relations (e.g., APR) or related professional credentials preferred
• Education, government, or nonprofit sector experience preferred