Director of Communications & Marketing

Responsibilities

• Develop and execute an annual, integrated communications and marketing plan that supports community awareness, enrollment, constituent engagement, and fundraising, with clear goals and measurable outcomes.
• Serve as steward of the School's brand; maintain, update, and enforce brand and style guidelines for all internal and external materials, including print, digital, signage, apparel, and event collateral.
• Use market insight, trend analysis, analytics, and feedback from constituents to refine messaging, audience segmentation, and channel strategy.
• Prepare regular reports for the President and leadership team on key performance indicators such as web traffic, social engagement, email performance, inquiry and application conversion, and campaign results.
• Oversee the design, copywriting, development, and production of all marketing and communications materials in support of the School's mission, personally writing and editing high-priority pieces.
• Partner with English Department to identify student writers through the school’s Media/Communications courses and clubs.
• Provide strategic direction for the School's website (Finalsite), including content architecture, SEO, accessibility, and ongoing improvements, in partnership with the Coordinator and relevant departments.
• Direct the School's social media strategy across platforms (Instagram, Facebook, X, TikTok, and others as appropriate), including editorial calendar, tone, community management guidelines, and performance review.
• Guide the production of photography, video, and multimedia storytelling that showcases academics, student life, athletics, faith life, and alumni achievement.
• Manage the School's email and e-newsletter communications and ensure message consistency across channels.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, Public/Media Relations, English, Business, or a closely related field.
• Five or more years of progressive experience in communications, marketing, or public relations, including experience developing and executing strategic communications and marketing plans.
• Exceptional writing and editing skills, with the ability to adapt voice and tone for different audiences.
• Demonstrated experience managing social media, website content, and digital communications, including use of analytics to measure and improve results.
• Proficiency with content management systems, email marketing platforms, and design tools (such as Adobe Creative Suite or Canva).
• Strong project management skills, with the ability to prioritize multiple projects and consistently meet deadlines.
• Demonstrated ability to develop, manage, and track a communications and marketing budget, allocating resources effectively, negotiating with vendors, and delivering strong results within budget.
• Excellent interpersonal and presentation skills; poise and professionalism as a spokesperson.
• Demonstrated ability to supervise, mentor, and collaborate with others.
• Flexibility to work occasional evenings and weekends for school and advancement events.

Preferred

• Experience in independent, Catholic, or other private education, or in a non-profit or mission-driven organization.
• Experience with enrollment marketing and/or fundraising and advancement communications.
• Experience with Finalsite or a comparable school website platform, and with a constituent relationship management (CRM) or advancement database.
• Experience with photography, video production, or multimedia storytelling.
• Experience with crisis communications and budget management.

Benefits

• The School offers a competitive benefits package, to be described by Human Resources.