DIRECTOR OF COMMUNICATIONS AND MARKETING - 79020 at State of Tennessee | Nashville, TN | $79K/yr – $101K/yr

State of Tennessee

DIRECTOR OF COMMUNICATIONS AND MARKETING - 79020

Nashville, TN (On-site)

$79K/yr – $101K/yrDirector/Executive3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel communications and brand governance for a state agency, balancing public information, media relations, and campaign-ready content across five websites.

Communications: cohesive voice, daily media monitoring, and audience database management.
Branding & Content Ops: maintain brand toolkit, collateral, and CMS-driven site updates.
Public-facing programs: blogs, newsletters, news releases, and executive communications.

Job Description

Responsibilities

Communications. Manage agency communications and public information to maintain a cohesive, transparent voice that reflects the agency's mission.
Key responsibilities include 35 weekly blog posts, social media management, weekly newsletters, e-blasts, news releases, Executive Director presentations, daily media monitoring, public information responses, audience database management, and media and event communications.
Branding and Integrated Marketing. Develop and manage the agency brand to ensure a consistent, mission-driven identity.
Oversee content, updates, and improvements for five agency websites; train staff on the Content Management System and approve website content; develop agency collateral through writing, design, or vendor management in collaboration with program directors; maintain the brand toolkit; oversee video production and distribution.

Requirements

A Bachelors Degree and three years professional experience in communications and marketing or related field is required.
Specialty License Plate Marketing. Manage marketing to increase public awareness, encourage promotion by grantees and partners, and grow sales.
Public Information Officer. Serve as the primary contact for media inquiries and public records requests. Represent the Commission at local, state, regional, and national meetings as requested.
Collaborate with the Commission team to develop and implement strategies that cultivate the arts for all Tennesseans.
Provide communications, marketing, and branding guidance to management and staff. Prepare records and reports.
In-depth experience with WordPress, Adobe Creative Suite including InDesign, Photoshop and Illustrator or other graphic design software Knowledge of various social media platforms.
Demonstrated ability to work independently, manage multiple priorities and collaborative initiatives, and carry projects through to successful completion.
Highly organized and detail oriented required. Exceptional oral and written communication skills.
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Licensed to operate a motor vehicle and available for travel. Knowledge and ability to utilize office equipment and computer software including Microsoft Office.

State of Tennessee

3.8 Glassdoor

State government is the largest employer in Tennessee, with approximately 43,500 employees in the three branches of government. The State of Tennessee has approximately 1,300 different job classifications in areas such as administrative, health services, historic preservation, legal, agriculture, counseling, and medical. If you are interested in becoming a data scientist, attorney, nurse, wildlife officer, physician, education consultant, trooper, computer programmer or an epidemiologist, explore all of the job opportunities the State of Tennessee has to offer. The State is looking to recruit, retain, and reward a talented workforce through the implementation of a merit-based pay system. Stop back often for news, updates and opportunities -- thanks for visiting!

Founded in 1915

USA

15K employees (177 in marketing)

www.tn.gov/hr

73% recommend to a friend

70% CEO approval