Director, Communications & Content

Responsibilities

• Create the Sprouts Farmers Market 18-month rolling content & communications plan in partnership with Agencies of Record and Internal creative team.
• A master storyteller with a creative spike in long and short format brand content with a proven track record of consumer engagement.
• Lead concept development and execution of integrated communications across brand strategic pillars achieving or exceeding engagement, response and long-term growth & penetration kpi’s
• Shape, evolve and have creative oversight for SFM brand voice, tone, and core messaging.
• Act as the de facto showrunner for SFM produced film & content programming including AI generated content paid partnerships and integrations, internal and external production shoots.
• Leverage relevant specialist industry connections, cultural insight, and emerging consumer phenomena in food, wellness and beyond to inform forward-thinking creative direction and content innovation.
• Experience leading organizational change/transformation a key skill and to add deep experience with social content as a specific call-out.
• Partner with AOR’s to ensure Creative Briefs are world-class and commercially connected.
• Manage critical delivery dates, seasonal upweights and marketing channel innovations with AOR’s to optimize creative impact.
• Aligning creative work with SFM Brand, Category & Channel strategies and enterprise performance goals

Requirements

• The physical demands and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Operate standard office equipment including computer, telephone, and other devices requiring repetitive hand and eye movement.
• Ability to sit or stand for extended periods of time.
• Occasional travel to meetings, store locations, project reviews or photo/video shoots.

Preferred

• Bachelor’s degree in film production & design, Creative Writing or related creative field strongly preferred
• 15+ years’ minimum experience in Creative Director roles (Agency or Brand), Executive or Senior Producer/Director Roles (Network or Independent) with strong media & entertainment industry connections
• Experience in leading world-class brand communications teams with a spike in building sustained brand fame and media coverage, brand communications with social currency and high levels of virality.
• Exceptional screenwriting, copy and storytelling skills.
• Deep experience with social media content creation, effectiveness management & strategic integration
• Competency in pitching & presenting to Senior Stakeholders and Executive Board members.

Benefits

• In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:
• - Competitive pay
• - Sick time plan that you can use to support you or your immediate families health
• - Vacation accrual plan
• - Opportunities for career growth
• - 15% discount for you and one other family member in your household on all purchases made at Sprouts
• - Flexible schedules
• - Employee Assistance Program (EAP)
• - 401(K) Retirement savings plan with a generous company match
• - Company paid life insurance