Responsibilities

• Own Relay’s earned media presence end-to-end—media strategy, press coverage, executive thought leadership, and reactive comms—translating the brand narrative into stories that land with reporters, editors, and the audiences that matter most.
• Lead the relationship with our PR agency, setting the strategic agenda, driving accountability on coverage outcomes, and ensuring the partnership is pulling in the same direction as internal priorities.
• Build and manage a proactive media program—expanding relationships with reporters covering fintech, SMB, and entrepreneurship beats, pitching stories before they need to be pitched, and getting Relay into conversations we aren’t currently part of.
• Own executive communications for the CEO and leadership team, including speech writing, op-eds, LinkedIn presence, and media prep—helping Relay’s founders show up as credible, recognizable voices in their category.
• Drive communications around product launches, brand campaigns, and company milestones, partnering with PMM and Brand to build integrated announcement plans that earn coverage rather than just distribute press releases.
• Monitor and protect brand reputation, with a clear-eyed crisis communications playbook and the instincts to know when something needs to move fast.
• Measure what matters—share of voice, earned media quality, executive visibility, message pull-through, and internal comms reach—and use that data to sharpen strategy rather than just report it.