Responsibilities

• Formulate a communications strategy that simultaneously achieves the macro-level goal of raising the visibility and brand perception of ATK and Food52 with new and existing audiences, while also achieving micro-level goals (e.g. promote TV shows, sell new books, increase subscriptions)
• Manage all interactions and requests with the media across TV, digital and print platforms, including consumer-facing and trade press
• Develop and maintain a network of media contacts across national, local and trade press, and communicate with contacts regularly and proactively
• Craft storylines and identify themes that support the company’s business goals
• Strengthen media profiles for top and emerging on-screen talent, and secure appearances that align with strategic goals for each talent
• Write and edit press releases, briefing documents, and select messaging for internal company communications
• Serve as the primary communications spokesperson
• Identify opportunities for members of the management, business and content teams to tell the ATK and Food52 stories in target media outlets
• Monitor press coverage and compile recurring clip packages documenting ATK and Food52 competitor placements, stories and references in the media
• Conduct regular competitive landscape analysis to monitor marketplace trends and industry best practices, and to determine opportunities for differentiation for ATK and Food52

Requirements

• At least 8-10 years of experience in communications and media/public relations
• Experience as a manager and the owner of a communications strategy
• Proven success building and fostering relationships with the media
• Experience in media public relations specifically for television, magazines, books, and digital media
• Track record of securing high-impact placements that position companies/brands favorably
• Strong understanding of social media and how to leverage platforms to enhance communications efforts
• Superior attention to detail
• Ability to manage multiple projects/requests simultaneously
• Unparalleled verbal and written skills, and proficiency presenting ideas in a clear and concise manner
• Strong analytical skills and understanding of how to measure the value of media placements

Preferred

• Prior experience working in cooking/food communications role preferred, but not required