Responsibilities

• Lead the Commercial Marketing strategy and operating model across Commercial Banking, Small Business, Payments, Healthcare, Expansion Markets, and priority industry verticals
• Translate Commercial Segment objectives into integrated marketing roadmaps, annual priorities, investment plans, and performance measures
• Partner with Commercial leadership to shape go-to-market strategies that support acquisition, expansion, retention, relationship deepening, and revenue growth
• Oversee full-funnel B2B marketing strategies, including brand, demand generation, account-based marketing, lifecycle marketing, thought leadership, content, paid media, public relations and earned media, events, sponsorships, digital, web, and sales enablement
• Strengthen alignment between Marketing, Sales, Product, Communications, and external partners to ensure clear priorities, strong execution, and measurable impact
• Establish Key Performance Indicators (KPIs) and reporting discipline to measure campaign performance, brand impact, marketing Return on Investment (ROI), lead generation, sales enablement effectiveness, and pipeline or relationship influence
• Champion continuous improvement, marketing innovation, process discipline, prioritization, and scalable ways of working that reduce low-value activity and increase strategic impact
• Serve as a strategic advisor to senior leaders by bringing market insight, customer perspective, competitive awareness, and performance analytics into Commercial Segment planning
• Develop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needs
• Lead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, a related field, or equivalent combination of education and experience required
• Master’s degree in an applicable field preferred
• 10+ years progressive and executive-level B2B marketing leadership experience required, preferably in financial services, payments, healthcare, professional services, technology, or another complex and regulated B2B environment
• 10+ years leadership/supervisory experience, including demonstrated success leading leaders, building high performing teams, and influencing cross-functional stakeholders required
• Deep knowledge of full-funnel marketing, demand generation, account-based marketing, lifecycle marketing, brand strategy, content strategy, and sales enablement
• Strong ability to connect marketing strategy to Commercial Segment objectives, revenue growth, relationship deepening, and measurable business outcomes
• Demonstrated ability to influence and advise senior leaders in a matrixed environment
• Strong analytical mindset with experience using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisions
• Ability to manage marketing budgets, agency/vendor partnerships, investment prioritization, and ROI expectations
• Ability to lead through complexity, ambiguity, change, and competing priorities while maintaining focus on strategic outcomes

Preferred

• Master’s degree in an applicable field preferred

Benefits

• The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits.