Director, Commerce Programmatic

Responsibilities

• Own the strategic direction of Amazon DSP programs across your client portfolio. That covers full-funnel campaign architecture, audience strategy (Amazon audiences, lookalikes, in-market, lifestyle and custom AMC audiences), inventory and supply strategy, creative formats, and budget allocation.
• Plan and activate across Amazon's owned and operated inventory (Prime Video, Fire TV, Twitch, IMDb, Amazon.com) and third-party supply, including streaming TV and online video.
• Lead measurement and insights using Amazon Marketing Cloud, brand lift studies, path-to-conversion analysis and incrementality testing. Connect upper-funnel investment to downstream sales, new-to-brand customers and search performance.
• Integrate DSP with Sponsored Ads and retail fundamentals so programmatic spend works alongside search, content, promotions and availability rather than in isolation.
• Build and maintain strong executive client relationships that create long-term partnerships and referrals. Find ways to drive incremental value through programmatic, and create an environment where clients give candid feedback.
• Oversee multiple client teams, guiding them to strong performance against client KPIs (ROAS, new-to-brand, incremental reach, detail page view rate, brand lift) and identifying and resolving client issues.
• Identify opportunities to grow revenue with existing clients, including expanding into streaming TV, offsite audiences, AMC-driven strategies and other retailer DSPs, in line with client objectives.
• Help shape and scale Flywheel's programmatic practice, including methodology, AMC query libraries, tooling and automation, testing frameworks and best practices.
• Stay ahead of changes in programmatic and retail media (signal loss and cookie deprecation, clean rooms, new Amazon inventory and formats, AI-driven optimization) and translate them into a point of view for clients and the team.
• Act as a brand ambassador for Flywheel, both internally through market insight and training, and externally through business development, conferences, webinars and industry groups.

Requirements

• 8+ years of digital media or eCommerce experience, with at least 5 years in programmatic, including significant hands-on Amazon DSP experience, at an agency, brand or retailer.
• An expert in Amazon DSP. You know campaign setup and optimization, audience building, inventory and supply path decisions, frequency management, and creative formats including streaming TV and video.
• Proficient with Amazon Marketing Cloud (SQL query writing or directing analysts who do), plus brand lift, incrementality and multi-touch measurement.
• A solid understanding of how DSP interacts with Sponsored Ads and retail fundamentals to drive total sales on Amazon.
• Experience with other DSPs (The Trade Desk, DV360) or retailer programmatic offerings (Walmart DSP, Instacart, Criteo) is an asset.
• Proven track record of prioritizing in a fast-paced environment with competing internal and external demands.
• Team management experience with demonstrated leadership, mentoring and coaching skills.
• Strong business acumen, problem-solving and analytical skills, and comfort turning data into a clear story for executives.
• Experience presenting to and influencing executive audiences.
• Excellent communication and organizational skills.