Responsibilities

• Lead full-funnel TikTok Shop growth strategies: assortment, pricing, promotions, content, live events, and creator/affiliate programming.
• Set quarterly GMV, ROI, and margin goals - and deliver them.
• Conduct regular WBRs and QBRs, translating complex performance into actionable insights for executives.
• Identify opportunities for expansion, upsells, and scope evolution.
• Build and operationalize affiliate/creator programs, including commission structures, contracts, and KPIs.
• Align creators with client goals, promotional calendars, and content strategies.
• Lead live shopping events end-to-end: scripting, host selection, pin strategies, and post-event analysis.
• Partner with creative teams to optimize content for conversion.
• Align shop inventory, attribution, and catalog with ad campaigns (Spark Ads, Shopping Ads, etc.).
• Build and interpret dashboards, analyze funnel drop-offs, and test hypotheses.

Requirements

• 3–6+ years’ experience in e-commerce marketplaces, digital commerce operations, or social commerce.
• Proven track record of owning revenue/growth targets (GMV, AOV, margins).
• Analytical depth - you’re comfortable in Excel/Sheets and can work with dashboards and reporting tools.
• Exceptional client communication, executive storytelling, and negotiation skills.
• Comfortable in ambiguity - you can chart a path forward with little precedent.
• Experience leading or mentoring junior team members.
• Proven ability to cross-sell/upsell clients when and where it makes sense.

Preferred

• Hands-on operator experience in TikTok Shop (Seller Center, creator marketplace, live commerce, or shop ads).

Benefits

• Competitive compensation
• health benefits
• performance-based bonuses