Responsibilities

• Own end‑to‑end integrated, multi‑channel planning for assigned accounts and present at client touchpoints; align annual/quarterly/campaign plans to business objectives with clear trade‑offs, channel roles, pacing, and investment recommendations, pulling in Strategic Planning for ambiguous briefs, multi‑market/brand needs, long‑lead channels, or transformational questions.
• Build trusted relationships with director/VP‑level stakeholders; expand the stakeholder map; proactively surface and neutralize risks and political headwinds.
• Connect investment and testing recommendations to measurable outcomes; lead forecasting and scenario modeling (e.g., CAC, ROAS, revenue, reach, lift) to identify waste to reduce and scale opportunities to fund, including testing agendas across creative, audiences, placements, and landing pages.
• Drive performance, optimization, and transparency; lead client touchpoints that convert insights into clear decisions and next steps.
• Lead or co‑lead new‑business pursuits with BD; shape solutioning, scoping, and narratives that highlight integrated, cross‑channel value.
• Build and demonstrate deep working knowledge of the Bliss Point App Suite; be an early adopter who connects features, data structures, and limitations to client priorities and decisions.
• Construct action‑driving narratives using App outputs (“what, so what, now what”); set standards for instrumentation and hygiene; ensure robust QA and issue triage.
• Channel structured feedback to Product; champion measurable adoption and high‑quality usage across your teams; link use cases to retention, cross‑sell, and performance.
• Define simple success measures by objective (awareness, consideration, conversion) and partner with Analytics/Econometrics to design the measurement approach (e.g., MMM, incrementality), including when and how results will be read and what trade‑offs and guardrails apply.
• Synthesize multi‑source, multi‑channel data into clear stories and investment cases with expected impact and confidence ranges; present options and recommendations clients can act on.

Requirements

• 10+ years in client leadership within performance marketing (enterprise/upper-mid), with repeated success driving growth and efficiency.
• 4+ years people leadership (managing ICs and managers): hiring, coaching, performance management, and succession planning.
• Executive relationship leadership and expectation setting; adept at complex alignment and change leadership.
• Cross‑channel literacy (Search, Social, Display/TV & Audio, Commerce/Retail Media, Lifecycle/CRM, Creative) with strong measurement acumen (forecasting, KPI trees, MMM/incrementality literacy).
• Bliss Point fluency (or similar): translate MMM / Incrementality / Forecasting / Brand / Creative insights into investment and testing decisions; partner effectively with Product/Analytics.
• Financial fluency via partnership: can read/interpret margin/utilization, pricing constructs, staffing/capacity signals, and forecasts; holds Ops/Finance accountable for excellence (without executing those mechanics).
• Education/certifications: BA/BS required; advanced degree preferred or equivalent
• Local lead generation experience, managing synergy between national and local campaigns across complex business models (ex. Franchise-based models, brick & mortar)
• Strong business acumen & analytical skills with a focus on complex purchase/lead funnels & attribution
• Experience utilizing measurement frameworks & technology (such as MMM, incrementality, lift studies, etc) to develop and drive a cohesive narrative around performance & future forward opportunities & optimizations

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources