Director, Brand Marketing and Operations
Praxis
New York City, NY (Remote)
$120K/yr - $155K/yrIn-houseFull-timeDirector/executive
8 hrs ago
Director Category Marketing
Columbus, OH (On-site)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 1 day ago
Job Summary
Own and drive the end-to-end category strategy and portfolio, leading growth priorities, profitability, and cross-functional execution across marketing, sales, finance and supply chain. Key workstreams include strategic planning, portfolio optimization, innovation/renovation, demand and capacity alignment, and stage-gate project governance.
- Define growth priorities and where-to-play decisions
- Lead profitability, pricing, margin and portfolio optimization
- Align demand planning, supply chain and channel opportunities
Job Description
Responsibilities
- Lead annual and longer-term category strategies, defining growth priorities and where-to-play/how-to-win choices.
- Translate category, customer, consumer and competitive insights to identify opportunities, risks and recommendations.
- Establish category objectives , key initiatives and measures of success.
- Partner with Customer Marketing and Sales to translate category priorities into customer and channel opportunities.
- Own category (Branded & Customer SKUs ) financial performance across volume, revenue, mix, margin and profitability.
- Partner with Finance, Trade and Pricing to establish category margin targets and decision thresholds .
- Lead portfolio profitability, pricing/ mix and margin-improvement decisions.
- Oversee category marketing budgets.
- Lead Marketing's category perspective within the IBP process.
- Own the business assumptions behind the demand outlook and align inputs from Sales and Customer Marketing with Demand Planning.
Requirements
- Bachelor’s degree in Marketing , Business, or related field required ; MBA preferred.
- 10+ years of progressive experience in CPG marketing, category /brand/product management or related roles; foodservice experience preferred.
- Strong financial and business acumen, including experience with P&L management and forecasting .
- Demonstrated experience leading strateg ic planning , portfolio management, innovation and commercialization.
- Experience leveraging secondary, syndicated and custom research to inform strategy, and leading agency partners to deliver business and marketing objectives .
- Proven ability to lead cross-functional teams and influence effectively without direct authority.
- Strong analytical and decision-making skills, with the ability to translate insights into action and operate effectively in a fast-paced, evolving business environment.
- Excellent storytelling and presentation skills .
- Collaborative, growth-oriented leader with strong ownership, curiosity and a passion for food, customers and innovation.
The Marzetti Company
The Marzetti Company (Nasdaq: MZTI) manufactures and sells specialty food products. Our retail brands include Marzetti® dressings and dips, New York BakeryTM garlic breads, and Sister Schubert’s® dinner rolls, in addition to exclusive license agreements for Olive Garden® dressings, Chick-fil-A® sauces and dressings, Buffalo Wild Wings® sauces, Arby’s® sauces, Subway® sauces, and Texas Roadhouse® steak sauces and frozen rolls. Our foodservice business supplies sauces, dressings, breads, and pasta to many of the top restaurant chains in the United States. At Marzetti, our mission is to make every meal better through high-quality, flavorful food. Led by our purpose, to nourish growth with all that we do, our team members are dedicated to creating great tasting food and cultivating deep and lasting relationships.
Marketing Team
Marketing Team Size
57 (4% of company)
Median Career Experience
17 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
3
People
Traffic Signals
Monthly Visitors
12.1K
Traffic Source Mix
Search
45.9%
Direct
38.6%
Referral
6.9%
Social
7%
Paid
1.6%
Headcount Trend
Current headcount: ~1.3K
News about The Marzetti Company
Links
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