Director, CAMZYOS Brand Strategy and Commercial Effectiveness

Princeton, NJ (Hybrid)

$202K/yr – $245K/yrSenior Level8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive global brand strategy and lifecycle leadership for CAMZYOS, coordinating cross-functional plans and data strategy to differentiate the brand across markets.

  • Own global brand strategy, governance, and narrative across markets.
  • Must-have: 8+ years in pharma strategy within a complex, matrixed org.
  • Standout: Launch leadership for SCOUT-HCM and proactive competitive planning.

Job Description

Responsibilities

  • Global Brand Strategy and Stewardship
  • Own the development, evolution, and governance of the UBP and narrative, ensuring strategic differentiation and evolution with key market dynamics
  • Represent commercial in lifecycle management (LCM) planning, ensuring cross-functional alignment on strategic priorities, sequencing, and investment decisions across the brand horizon
  • Partner with Medical Affairs and Publications to shape long-term data and evidence generation strategy, ensuring proactive planning of key evidence needs aligned to brand priorities, lifecycle management, and future market dynamics
  • Indication Launch and Competitive Leadership
  • Provide strategic leadership for SCOUT-HCM indication launch, partnering closely with the markets
  • Own integrated competitive strategy development, including scenario planning, strategic response frameworks, and preparation for current and future market entrants
  • Strategic Innovation, AI Enablement, and Ways of Working
  • Partner with enterprise innovation and AI teams to ensure commercial needs inform the prioritization, design, and deployment of new capabilities
  • Work with the broader brand team to embed innovative tools to maximize commercial effectiveness

Requirements

  • Bachelor's degree (BA or BS) required; MBA or advanced degree strongly preferred
  • 8+ years of progressive pharmaceutical industry experience, with demonstrated success in strategy roles within complex, matrixed organizations ; commercial experience strongly preferred
  • Proven experience leading enterprise-level strategic planning, including strong financial acumen, disciplined investment thinking, and risk-based decision-making
  • Demonstrated ability to lead through influence, aligning and mobilizing cross-functional teams to drive performance in a matrix environment
  • Strong analytical and insight-driven capabilities, with experience leveraging market research, competitive intelligence, and financial analysis to inform strategy and decisions
  • Excellent communication and synthesis skills, with the ability to translate complexity into clear strategic implications for senior leaders and stakeholders
  • Track record of managing multiple high-impact priorities, operating with urgency, sound judgment, and effectiveness in ambiguous, fast-moving environments
  • Strong understanding of pharmaceutical market dynamics, including launch planning, lifecycle management, and competitive strategy in evolving markets
  • Experience within Bristol Myers Squibb and/or cardiovascular brands preferred, with familiarity across the care continuum and launch experience a plus

Nice To Have

  • Experience within Bristol Myers Squibb and/or cardiovascular brands preferred, with familiarity across the care continuum and launch experience a plus.

Benefits

  • Health Coverage: Medical, pharmacy, dental, and vision care.
  • Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
  • Work-life benefits include:
  • Paid Time Off
  • US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
  • Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
  • Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
  • All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
Bristol Myers Squibb logo

Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA
38K employees (1,574 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
966.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
38.1%
Direct
48.6%
Referral
9%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~38.3K

Marketing Team

Marketing Team Size
1,254 (3% of company)
Median Career Experience
19 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$29.3B
Last Raise
$5.7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $5.7B
  • Feb 2024
    Post IPO Debt • $13B
  • Oct 2023
    Post IPO Debt • $4.5B

Recent News