Product Marketing Retention Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeSenior level2+ years exp.
7 days ago
Director, Campaign & Engagement Strategy
Greenwich, CT (On-site)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 3 months ago
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Job Summary
Drive producer-focused marketing and lifecycle engagement for Knighthead Life, aligning campaigns with product launches and field enablement.
- Own engagement strategies across producer lifecycle milestones to boost onboarding, adoption, and retention.
- Must-have: 10+ years of marketing experience in financial services or insurance with multi-channel campaigns.
- Standout: Cross-functional collaboration with Product, Distribution, and Marketing to translate product positioning into field-ready campaigns.
Job Description
Responsibilities
- Develop and execute engagement strategies aligned to key producer lifecycle milestones and long-term retention
- Lead marketing campaigns for new product launches, promotions and other IMO specific campaigns to improve producer awareness, understanding, and product usage
- Oversee digital engagement initiatives across website, email, and social media (LinkedIn) to support onboarding, education, and product adoption
- Partner with Product, Distribution and Marketing to translate product positioning into clear, field-facing campaigns and educational materials
- Design and implement ongoing engagement initiatives to promote adoption of electronic delivery, improving producer and policyholder experience while supporting operational efficiency
- Serve as a marketing liaison to Distribution to support partner engagement, conferences, and field enablement efforts
- Monitor engagement KPIs such as onboarding effectiveness, product adoption, campaign performance, and retention to optimize ongoing strategy
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA a plus)
- 10+ years of marketing experience in financial services or insurance
- Experience supporting independent distribution channels (agents, advisors, IMOs)
- Proven success with multi-channel campaigns and product launches
- Experience measuring and optimizing campaign performance
- Strong cross-functional collaboration skills
Preferred
- MBA a plus
Knighthead Life
Knighthead Life delivers digital-first solutions designed to chart a secure path to retirement. With a focus on innovation, ease of doing business, and strong partnerships, we create competitive products and seamless processes that serve our partners efficiently. As the U.S. sister company of Knighthead International—a Cayman Islands-based insurer helping global clients preserve and grow their wealth—Knighthead Life empowers U.S. citizens to navigate retirement their way, with guaranteed financial products.With an A- rating from AM Best, we prioritize the exceptional service and intentional innovation that our partners and clients deserve from their retirement solutions provider.Knighthead Life is the brand name of Knighthead US Holdings, Inc. and its subsidiaries, Merit Life Insurance Co. (“Merit Life”) and Knighthead American Life Insurance Company (“KALIC”).
Traffic Signals
Monthly Visitors
6.4K
Monthly Google Ads Budget
$21
Traffic Source Mix
Search
30.1%
Direct
56%
Referral
8.9%
Social
3%
Paid
1.8%
Headcount Trend
Current headcount: ~37
Marketing Team
Marketing Team Size
3 (8% of company)
Median Career Experience
9 years
Median Tenure
5.3 years
