Director, Campaign & Engagement Strategy at Knighthead Life | Greenwich, CT

Knighthead Life

Director, Campaign & Engagement Strategy

Greenwich, CT (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel producer engagement and drive retention by turning lifecycle milestones into field-ready campaigns, while translating product positioning into education and materials for agents and IMOs.

Lead integrated campaigns for product launches, promotions, and IMO-specific initiatives to boost awareness, understanding, and usage.
Design digital engagement programs across website, email, and LinkedIn to onboard, educate, and promote electronic delivery with data-driven optimization.

Job Description

Responsibilities

Develop and execute engagement strategies aligned to key producer lifecycle milestones and long-term retention
Lead marketing campaigns for new product launches, promotions and other IMO specific campaigns to improve producer awareness, understanding, and product usage
Oversee digital engagement initiatives across website, email, and social media (LinkedIn) to support onboarding, education, and product adoption
Partner with Product, Distribution and Marketing to translate product positioning into clear, field-facing campaigns and educational materials
Design and implement ongoing engagement initiatives to promote adoption of electronic delivery, improving producer and policyholder experience while supporting operational efficiency
Serve as a marketing liaison to Distribution to support partner engagement, conferences, and field enablement efforts
Monitor engagement KPIs such as onboarding effectiveness, product adoption, campaign performance, and retention to optimize ongoing strategy

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (MBA a plus)
10+ years of marketing experience, preferably in financial services or insurance
Experience supporting independent distribution channels (agents, advisors, IMOs)
Proven success with multi-channel campaigns and product launches
Experience measuring and optimizing campaign performance
Strong cross-functional collaboration skills

Knighthead Life

Knighthead Life delivers digital-first solutions designed to chart a secure path to retirement. With a focus on innovation, ease of doing business, and strong partnerships, we create competitive products and seamless processes that serve our partners efficiently. As the U.S. sister company of Knighthead International—a Cayman Islands-based insurer helping global clients preserve and grow their wealth—Knighthead Life empowers U.S. citizens to navigate retirement their way, with guaranteed financial products.With an A- rating from AM Best, we prioritize the exceptional service and intentional innovation that our partners and clients deserve from their retirement solutions provider.Knighthead Life is the brand name of Knighthead US Holdings, Inc. and its subsidiaries, Merit Life Insurance Co. (“Merit Life”) and Knighthead American Life Insurance Company (“KALIC”).

Charlotte, North Carolina, USA

37 employees (3 in marketing)

www.knightheadlife.com