Director, Campaign & Community Engagement

Responsibilities

• Lead technical campaigns and developer-engagement programs around customer needs and useful product capabilities. Define the audience, message, technical proof, and intended customer action, and agree execution and distribution responsibilities with relevant engagement and publishing partners.
• Build and adapt code samples, working examples, and demos for campaigns and education. Partner with Demos and Customer Acquisition on shared implementations and technical readiness; that role leads reusable demo assets and acquisition-experience experiments.
• Create practical tutorials, technical videos, live sessions, and explainers that channel and publishing partners can use. Verify claims and availability with Product and Engineering, and align the publishing plan with those partners.
• Contribute a credible technical voice in relevant developer communities, working with established engagement partners. Answer substantive questions, build relationships with practitioners, and exercise independent judgment within agreed escalation and disclosure guidelines.
• Work with Developer Relations and community partners on technical education and engagement programs, agreeing each team's deliverables. Turn recurring questions and useful community examples into content and product feedback, with publishing operations and launch coordination handled by the relevant partners.
• Engage directly in communities on Discord, Reddit, and other channels to help customers, and bring product leaders into those conversations when their expertise is needed.
• This role is collaborative across the Azure AI PMM team with part of the job function to manage and triage inbound asks across the broader portfolio.
• Make the next action appropriate to each campaign's audience and objective. Partner with Data and Growth and analytics teams to agree success measures and comparable baselines for meaningful engagement, product use, and qualified follow-through. Interpret results and use the evidence to improve campaign and community programs.
• Bring recurring developer friction and unmet needs to Product and Engineering, track responses, and close the loop with the community when changes ship. Prioritize campaigns, community activity, and analyst support with the team so each has a manageable scope.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
• Additional or preferred qualifications
• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
• Hands-on experience in technical marketing, developer relations, software engineering, or technical product management, including building and explaining working software.
• Ability to write and debug code, use APIs and developer tools, and explain implementation choices and limitations to a technical audience.
• Experience designing and delivering technical campaigns or developer programs, creating useful content, and engaging directly with developer communities.
• Strong public communication and interpersonal judgment, including the ability to respond independently and recognize when an issue needs escalation
• Experience with AI models, agents, cloud platforms, or open-source developer ecosystems.
• A portfolio of technical campaigns, public talks, tutorials, samples, or community contributions with evidence of sustained engagement or adoption.
• Experience connecting community feedback to product improvements and coordinating work across marketing and Developer Relations.

Preferred

• - Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
• - Hands-on experience in technical marketing, developer relations, software engineering, or technical product management, including building and explaining working software.
• - Ability to write and debug code, use APIs and developer tools, and explain implementation choices and limitations to a technical audience.
• - Experience designing and delivering technical campaigns or developer programs, creating useful content, and engaging directly with developer communities.
• - Strong public communication and interpersonal judgment, including the ability to respond independently and recognize when an issue needs escalation
• - Experience with AI models, agents, cloud platforms, or open-source developer ecosystems.
• - A portfolio of technical campaigns, public talks, tutorials, samples, or community contributions with evidence of sustained engagement or adoption.
• - Experience connecting community feedback to product improvements and coordinating work across marketing and Developer Relations.