Director of Business Development (Marketing Director) at Links Healthcare | Jackson, TN

Links Healthcare

Director of Business Development (Marketing Director)

Jackson, TN (On-site)

Salary Not AvailableDirector/Executive2+ years expFull time

Posted 3 months ago

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Job Summary

Drive skilled nursing admissions by building referral networks and managing the admissions process.

Must-have: Minimum 2 years of healthcare marketing in skilled nursing or post-acute settings.
Standout: Builds and maintains hospital and physician referral networks to drive occupancy.

Job Description

Responsibilities

Develop and implement marketing strategies to drive occupancy rates in the skilled nursing facility.
Identify, build, and maintain referral relationships with hospitals, physicians, case managers, home health agencies, and other community referral sources.
Manage the admissions pipeline and follow up on leads, referrals, and tours to convert inquiries into admissions.
Serve as liaison between referral sources, families, and facility staff to ensure a smooth admission process.
Conduct market research to identify trends and opportunities within the healthcare marketplace.
Collaborate with leadership to develop annual marketing and census goals.
Monitor market trends, competitor activity, and local healthcare developments to adapt strategies.
Plan and execute community outreach programs and events to raise awareness about our services.
Collaborate with the management team to design promotional materials and content for various platforms.
Monitor and analyze marketing metrics to assess the effectiveness of strategies and make data-driven adjustments.

Requirements

Bachelor's degree in Marketing, Communications, Business or related field
Minimum of 2 years of Healthcare Marketing experience, preferably in Skilled nursing, long-term care, or post-acute settings.
Familiarity with Medicare/Medicaid, managed care, and SNF services including short-term rehab and long-term care.
Strong interpersonal and relationship-building skills
Results-driven and organized with excellent follow-through
Excellent communication, presentation, and negotiation abilities
Proficiency with CRM systems and Microsoft Office Suite

Benefits

Medical, Dental, and Vision coverage.
Additional options like Accident Insurance and Hospitalization plans
Life and AD&D insurance included for full-time employees.
401(k) retirement savings.
Paid time off: Vacation, Holidays, and Sick Leave.
Paid orientation and training programs.

Links Healthcare

Links Healthcare is a support services company dedicated to the training and development of healthcare leaders in the skilled nursing industry. Our services are designed to enhance the management and operational capabilities of healthcare leaders, with a focus on high-quality care and elevated outcomes.

Founded in 2017

191 employees (11 in marketing)