Director, Brand Strategy

New York City, NY (On-site)

$107K/yr – $171K/yrDirector/Executive5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the client strategy engine by shaping omni-channel, insight-driven marketing plans that connect paid, owned and earned touchpoints for pharma brands.

  • Strategy leadership across accounts: craft brand direction, customer journey insights, and actionable growth playbooks.
  • Cross-functional orchestration: guide internal and external teams to align on brand development, campaign planning, and performance at scale.

Job Description

Responsibilities

  • As a Strategy Director your comprehensive media, and marketing expertise will be essential to providing strategic thought leadership on key client engagements.
  • Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to solve clients’ business challenges most effectively through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.
  • Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:
  • Developing strong client relationships, from day-to-day clients to senior leadership, as a key strategic and business partner
  • Leading the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach
  • Gaining a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats – and formulating actionable strategic recommendations based on that understanding
  • Bringing experience from other brands and therapeutic areas to illuminate or support new strategies and solutions
  • Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey

Requirements

  • an advanced degree preferred
  • A digital marketing-savvy problem-solver with omni-channel orchestration (including media, CRM, site and mobile, etc.)
  • Successful track record within the Pharma marketing space a must.
  • A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drives strategic communications planning and implementation
  • A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative collaboration with all levels of the agency and its partners that will drive growth
  • A true collaborator that has worked on large scale projects across multiple digital properties – the true dot connector
  • An approachable manager with a solid track record of team oversight looking to further develop their management skillset. An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Preferred

  • Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed.

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Health

Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do – it’s who we are. We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being. We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.

Founded in 1998
New York, New York, USA
3K employees (988 in marketing)

Traffic Signals

Monthly Visitors
11.5K
Traffic Source Mix
Search
29.2%
Direct
58.7%
Referral
5.5%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
534 (18% of company)
Median Career Experience
12 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
4

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