Responsibilities

• Act as the lead brand steward. Enforce design standards across all media channels and business units.
• Manage the annual marketing budget and execute the brand rollout.
• Create and manage brand guidelines and updates for voice, tone, and marks.
• Identify new opportunities to elevate member universities and student-athlete brands across national television, digital platforms, and live environments.
• Align daily design outputs with executive strategy.
• Lead the overarching experiential activation strategy for all Pac-12 flagship events, ensuring immersive, high-impact environments tailored specifically to student-athletes, school communities, and fans.
• Oversee brand experiences and multi-day fan activations at major championship events, including the Football Championship Game and Basketball Tournaments.
• Partner with the Digital and Social Media Director and member schools to design the user experience, content plan, and interactive features for mobile apps and websites.
• Collaborate closely with Event Operations, TV Production, and Sponsorship teams on stadium integration, broadcast environments, stadium signage, environmental graphics, and script timing.
• Produce championships that deliver deep experiential value to corporate sponsors, campus communities, fans, and competing athletes.

Requirements

• Bachelor's degree in Marketing, Communications, Sports Management, or a related field.
• Seven to ten years of experience running brand campaigns and live activations in sports, entertainment, or live events.
• Proven history of hitting ticket sales or viewership goals through modern advertising campaigns.
• Experience overseeing large-scale experiential activations and event production designed for diverse stakeholders (athletes, fans, and institutional partners).
• Direct experience navigating student-athlete NIL (Name, Image, and Likeness) regulations, building creator partnerships, or managing influencer marketing networks.
• Strategic awareness of modern social media platforms, digital distribution strategies, and content trends (collaborating closely with specialized digital/social teams).
• Experience managing creative agencies, production vendors, and freelance talent.
• Strong skills in cross-functional project management and executive-level communication.
• Experience managing a marketing budget and tracking multi-channel expenses.

Preferred

• Background working within college athletics (athletic departments or conference offices), professional sports leagues, or sports media networks.
• Experience launching fan apps, digital communities, or interactive mobile platforms.
• Demonstrated history managing and protecting brand systems across multiple corporate or university entities.
• Experience integrating corporate sponsors natively into live events, fan zones, and digital content.
• Proficiency using Google Analytics, social listening tools, and data dashboards to inform marketing and creative strategy.
• Working knowledge of trademark applications and intellectual property law basics.
• Proficiency in Microsoft Office and Adobe Creative Suite.