Responsibilities

• Support the VP and brand leaders in evolving brand purpose, positioning and value proposition for both owners and guests.
• Execute initiatives that strengthen brand standards, franchisee engagement and guest experience.
• Partner cross-functionally with Brand, Marketing and Operations to translate strategy into actionable roadmaps and measurable results.
• Ownership of the brand standards management and waiver workflow process in Salesforce and Wyndham Community end-to-end, identifying opportunities to improve tools, processes, and user experience.
• Support the engagement strategy and adoption of franchisee platforms and programs (e.g., Wyndham Community, Medallia, Housekeeping Week, Best of Awards).
• Drive franchisee compliance, satisfaction, and adoption through the development & execution of data-driven campaigns, storytelling and cross-functional collaboration.
• Curate owner success stories, testimonials, and best practices to promote adoption.
• Oversee gathering and analysis of owner, guest & competitive insights to inform strategy.
• Leverage reporting tools & research to create presentations that translate data into clear, actionable insights for leadership and franchisees.
• Monitor competitive performance to identify opportunities for improvement and growth.
• Lead execution of franchisee recognition and award initiatives, including Wyndham Global Conference, regional meetings, and Best of Awards.
• Ensure high-quality delivery, compelling storytelling, and alignment with brand goals.
• Partner with cross-functional teams to support logistics, content, and communications that celebrate franchisee success.
• Manage and develop a team of analysts, ensuring clear priorities, balanced workloads, and accountability.
• Review and ensure quality, accuracy, and timeliness of team deliverables.
• Foster a collaborative, curious, and continuous improvement mindset.

Requirements

• Bachelor’s degree in Marketing, Strategy, Communications, Business or related field required.
• MBA or Master’s degree in Brand Management, Strategy or Organizational Leadership strongly preferred.
• 6–10 years of progressive experience in brand strategy, brand management, consulting, or related strategic roles.
• 2–4 years of people leadership experience, including leading high-visibility, cross-functional initiatives.
• Proven ability to translate enterprise strategy into scalable, executable programs across diverse stakeholders.
• Experience within a franchise or hospitality environment preferred.
• Advanced proficiency in PowerPoint and Excel; experience with BI/reporting tools such as Tableau and Salesforce required.

Preferred

• MBA or Master’s degree in Brand Management, Strategy or Organizational Leadership strongly preferred.
• Certified Brand Strategist or relevant brand/experience design certification preferred.
• Project Management Professional (PMP) or equivalent project management certification preferred.

Benefits

• Health insurance with HSA and FSA options
• Dental insurance
• Vision insurance
• Life/AD&D insurance
• Short- and Long-Term Disability coverage
• 401(k) with generous company match
• Vacation time- Accrue 2.692 hours of paid vacation per week
• Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2026, there is an additional 7 days of paid company closure).
• Paid sick leave accrued as state and local laws require
• Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.