Responsibilities

• Lead the go-to-market process for assigned brand partnerships from initial onboarding through seasonal launch and ongoing market execution.
• Serve as the primary internal business lead for assigned brands, ensuring that all stakeholders understand the brand strategy, consumer target, market opportunity, product direction, and commercial priorities.
• Translate brand partner objectives, guidelines, and positioning into actionable direction for internal teams.
• Build and manage brand-specific go-to-market calendars, including line development milestones, approval deadlines, sales meeting dates, sample timing, retailer presentation windows, and launch requirements.
• Lead all brand marketing – go to market social strategy, retail marketing, and influencer campaigns/photoshoot strategy and execution.
• Ensure that all workstreams stay aligned to critical market dates and customer-facing milestones.
• Act as a key day-to-day contact for assigned brand partners, building strong relationships and maintaining clear communication around priorities, timelines, product direction, approvals, and business needs.
• Partner with brand owners/licensors to understand brand strategy, seasonal priorities, consumer insights, creative direction, product guardrails, marketing expectations, and approval requirements.
• Prepare and lead brand partner meetings, recaps, follow-ups, and internal action plans.
• Proactively identify risks, misalignments, or delays and drive solutions before they impact market readiness.

Requirements

• Bachelor’s degree in Business, Marketing, Merchandising, Fashion, Communications, or a related field.
• 6–10 years of experience in brand management, licensing, merchandising, go-to-market, product marketing, wholesale sales support, or related consumer products roles.
• Experience working with licensed brands, consumer products, apparel, accessories, retail, wholesale, or brand partnerships.
• Strong understanding of the product development and commercialization process, including line planning, approvals, sales tools, samples, and market calendars.
• Demonstrated ability to manage multiple brands, projects, timelines, and stakeholders in a fast-paced environment.
• Excellent communication, presentation, relationship management, and follow-up skills.
• Strong commercial instincts and ability to balance brand integrity with retailer and business needs.
• Highly organized, detail-oriented, and comfortable driving accountability across teams.
• Proficiency with Microsoft Office, especially PowerPoint, Excel, and Outlook.

Preferred

• Experience working directly with licensors, brand owners, entertainment, sports, lifestyle, fashion, or character brands.
• Experience supporting major retail accounts and wholesale selling processes.
• Knowledge of licensing approval systems, brand guideline management, and seasonal submission processes.
• Experience in apparel graphics, product merchandising, or consumer product line development.
• Ability to build executive-level presentations and retailer-facing brand decks.
• Familiarity with digital asset management, PLM systems, or project management tools.