Responsibilities

• Lead the planning and execution of integrated marketing campaigns across digital, social media, CRM, and in-store channels.
• Develop creative marketing strategies that strengthen brand awareness, increase customer engagement, and drive store traffic.
• Analyze campaign performance and consumer insights to optimize marketing initiatives through data-driven decisions.
• Plan and manage social media content across Instagram, TikTok, LinkedIn, Facebook, and other digital platforms.
• Produce and oversee high-quality visual content, including short-form videos, photography, and digital assets.
• Lead seasonal product launches, promotional campaigns, and new market initiatives from concept through execution.
• Collaborate with agencies, influencers, media partners, and IP collaborations to maximize brand exposure.
• Manage marketing budgets, project timelines, and campaign schedules to ensure efficient execution.
• Ensure brand consistency across all customer touchpoints and franchise locations.
• Work closely with design, operations, product development, and leadership teams to execute successful campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5+ years of marketing experience, preferably in food & beverage, retail, hospitality, or franchise businesses.
• Strong understanding of digital marketing, social media strategy, and integrated campaign planning.
• Experience in content creation, video production, and creative storytelling.
• Proficient in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.).
• Experience using Google Analytics, Meta Business Suite, or other marketing analytics tools.
• Excellent project management and organizational skills.
• Strong communication and presentation skills in English (Mandarin is a plus).
• Self-motivated, detail-oriented, and comfortable working in a fast-paced environment.

Preferred

• Experience working with chain brands or franchise systems.
• Proven success in leading integrated marketing campaigns with measurable business impact.
• Experience managing influencer marketing, partnerships, and PR initiatives.
• A portfolio showcasing strong branding, campaign execution, and creative thinking.
• Passion for food, beverage, lifestyle, or consumer brands.