Responsibilities

• Manage day-to-day paid social accounts (LinkedIn Ads, Meta Ads, Reddit Ads) for a portfolio of mid-market and enterprise B2B SaaS and tech companies
• Optimize accounts to client business objectives including pipeline, MQLs, cost per opportunity, and revenue
• Own and present quarterly business reviews (QBRs) and State of Today's to clients, including senior leaders and C-suite stakeholders
• Serve as a trusted strategic advisor to clients, proactively surfacing opportunities and recommendations
• Help design and execute the Build Inevitability framework to help clients become the de facto solution for their ICP
• Develop overarching brand performance strategy for clients, including assessment of existing creative assets used in awareness and demand creation campaigns
• Build out brand assets such as use case videos, thought leadership ads, and zero-click content designed to generate trust and credibility and drive audience engagement
• Incorporate automation and AI workflows to streamline brand content development (e.g. Claude to Canva/Figma to create ads for different audiences)
• Design and launch Obility's organic social service offering for clients, including strategy frameworks, content planning processes, reporting templates, and service documentation (The Obility Way)
• Establish better than best practices for B2B organic social on LinkedIn, Meta, and Reddit, and build scalable workflows to support client delivery

Requirements

• 6+ years of digital marketing experience with a strong focus on organic and paid social and B2B demand generation
• Demonstrated experience developing brand strategy and creative asset frameworks for B2B companies, including video, thought leadership, and zero-click content formats
• Proven track record managing paid social accounts for mid-market or enterprise B2B SaaS or tech clients
• Demonstrated initiative building workflows and skills within Claude or other LLM
• Strong presentation and communication skills, including experience presenting to director-level and C-suite executives

Preferred

Benefits

• 25 paid days off in your first year plus 9 paid holidays
• Fully remote work policy, 4.5-day work week
• 100% employer-paid health insurance, 3% employer contribution to 401(k)
• 12 weeks paid family/parental leave, 20 days paid sabbatical after 7 years
• Regular virtual team events and once or twice yearly in-person company gatherings