Responsibilities

• Brand architecture. Decide what lives under the WarriorBabe master brand versus personal brands, and how every channel ties into one connected universe instead of disconnected accounts. This is your first call.
• The talent system. Our brand voices (Nikkiey, Maggie, Andrea, and a growing, performance-weighted roster) are internal and appear across products and owned channels. Ambassadors are external, with their own audiences and affiliate economics. You own both layers and the pipeline that moves people between them.
• Long-form, for real. WarriorBabe YouTube becomes the flagship: a connected-story slate, series architecture, and spin-off shows per voice where they earn it. Our podcast gets a strategic rename and repositioning (you make that call).
• The affiliate army. Design and launch a TikTok Shop affiliate program with recruitment, activation, and leaderboard mechanics strong enough to compete at category-benchmark scale (think: 13,000+ affiliates, tens of millions in affiliate-driven revenue).
• The drop machine. Build and prove a repeatable playbook for hyped product drops — reverse-engineered from affiliates × activation rate × units, plus owned-audience conversion — building toward 50,000 units sold in 24 hours.
• Community. Design and pilot a named community program, pop-up events, and a city-ambassador model — the layer that turns audience into belonging, and belonging into commerce.
• The department. Build the org from the ground up: a Brand Voice Lead, an Organic Lead, and three new hires you'll recruit — Studio Lead, Affiliate & Commerce Lead, and Community & Events Lead — plus a shared production bench underneath.

Requirements

• Built a brand audience with receipts — taken a consumer brand or creator network to 1M+ engaged followers or 30M+ monthly views, and can walk through the analytics, the timeline, and what you personally decided.
• Built real community and ambassador programs — thousands of people actively promoting a brand, and you know the mechanics: recruitment, activation, leaderboards, churn.
• Owned a commerce number — TikTok Shop, affiliate revenue, launch/drop revenue, or community-driven sales, and can talk through the math behind a drop you ran.
• Long-form conviction — you see YouTube as a trust engine, not a place to dump podcast clips, and understand connected storylines and watch-time economics.
• Managed multiple faces/talent at once and the risk that comes with it. One-creator, one-voice operators don't fit this seat.
• Builder energy — you're comfortable building the machine while running it: hiring, systems, cadence, with no mature org to lean on in year one.