Director, Brand Media

Responsibilities

• Media Strategy: Architect holistic, multi-channel brand media strategies across traditional (TV, OOH, print, radio) and digital channels (CTV, paid social, online video, digital audio, and high-impact display).
• Agency & Partner Management: Lead relationships with global media agencies, publisher partners, and technology platforms to drive negotiation, maximize investment value, and ensure operational excellence.
• Budget Oversight & Allocation: Manage multi-million dollar annual brand media budgets, optimizing spend dynamic allocations across channels to reach brand targets efficiently.
• Measurement & Attribution: Partner with Marketing Analytics to build robust brand attribution models, Brand Lift Studies (BLS), Media Mix Modeling (MMM), and incrementality frameworks to quantify upper-funnel ROI.
• Integrated Planning: Collaborate closely with Brand Strategy, Creative, Social, PR, and Performance Marketing teams to deliver unified campaign ecosystems that move consumers seamlessly from awareness to conversion.
• Emerging Media Innovation: Identify, pilot, and scale innovative ad formats, emerging platforms, and novel partnerships to keep the brand ahead of market trends.
• Leadership & Talent Development: Mentor and manage a high-performing team, building a culture of media innovation and data rigour.

Requirements

• 8+ years of progressive media strategy and execution experience (in-house brand side or agency lead), with at least 3+ years in a senior leadership role.
• Proven success leading large-scale, integrated brand media campaigns with multi million dollar budgets
• Deep familiarity with both traditional brand channels (Broadcast TV, Premium OOH) and modern digital brand channels (CTV, Programmatic, Paid Social, Creator/Influencer Media).
• Hands-on experience working with MMM, Brand Health Tracking, Multi-Touch Attribution (MTA), and A/B testing methodologies.
• Exceptional cross-functional collaboration skills, executive presence, and agency-management experience.

Benefits

• base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life.
• Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.