Responsibilities

• Develop Annual U.S. Business & Brand Plans that create the vision for respective categories and deliver on our growth mindset and goals. Facilitates engagement across marketing teams and cross-functionally to develop a business case, priority alignment, scorecards & KPIs.
• Leads the development of respective programming on the U.S. National Marketing Calendar, setting the priority level and overall marketing strategy and goals. Creates the business cases that influences & inspires Senior Leadership to support national & test programs on our U.S Marketing Calendar and provides inputs into our annual AOP planning process and ongoing outlook/forecast updates based on learnings, program expectations, and calendar priorities.
• Leads respective projects/ initiatives in the marketing plan across a broad cross-functional team from ideation to implementation – with a key focus on collaboration, creativity, and critical thinking.
• Leads menu strategy and product development for Wendy’s, working closely with cross-functional teams such as R&D, Operations, Supply Chain and Finance to bring the strategy and initiatives to life.
• Partners with the Advertising, Media & Agency teams to create streamlined marketing campaigns that deliver on strategic U.S business objectives through driving creative direction, consumer insights and evaluation.
• Leads a high-performing U.S. Brand team, through role clarity to teams and by level, expectation setting and accountability check-ins, as well as growth and development mindset and actions.
• Prepares content and engages with franchisee audiences (WNAP, DMAP, etc.) as needed to present information, gather input, and/or inspire excitement around new programming.