Director of Brand Marketing

Responsibilities

• Define and execute the US brand strategy, aligned with Wellhub’s global brand strategy and platforms.
• Translate global guidelines into locally relevant execution: campaign regionalization, tone of voice and cultural nuance, grounded in the US competitive, employer-benefits and wellness landscape.
• Build awareness and consideration among US HR and benefits decision-makers (B2B) and employees (B2C).
• Plan and deliver brand-led activations, experiential programs, sponsorships and events end-to-end, managing agencies, vendors and local partners.
• Own the brand budget and the relationships with agencies, sponsorship and media partners (OOH, TV/CTV, streaming), with clear accountability for ROI.
• Use brand tracking, research and competitive benchmarks to inform positioning and investment decisions.
• Partner with Revenue Marketing, Demand Gen, User Growth, Social Media and Product Marketing to connect brand to pipeline and business results, influencing priorities through data and shared goals.
• Lead, develop and manage the US Brand Marketing team, including performance management, career planning and succession.
• Use AI tools in your day-to-day work (research, strategy, content and productivity) and encourage the team to do the same.
• Report brand results and learnings to senior stakeholders, including Directors and C-level.

Requirements

• A hybrid role based in New York, NY (availability to go to the office once a month). Willing to travel frequently for brand events, including at short notice and internationally, and to be available for in-person meetings with agencies, partners or the office with little advance notice.
• A proven brand builder with solid experience in brand marketing, including team leadership, and a track record of building and executing consumer brand strategy in the US (positioning, campaigns and brand-led activations) with measurable impact on awareness or consideration.
• Hands-on in experiential and event marketing, with experience managing agencies, vendors and local partners to deliver brand events and campaigns end-to-end.
• Experienced in partnerships, sponsorships or experiential marketing in the US, with a strong local network of vendors and partners.
• Skilled at translating global brand guidelines into culturally relevant US execution while keeping consistency with a global team.
• A self-starter who brings ideas to the table and builds without waiting to be asked, balancing strategic thinking with hands-on execution.
• Comfortable building in a fast-moving, ambiguous environment where scope, budget and sequencing can evolve.
• A strong communicator who adapts to the audience (senior global leadership vs. local team) and works effectively across time zones with colleagues in Brazil and Europe.
• A people leader with a focus on development and documented performance.
• A regular user of AI tools in your day-to-day work (ChatGPT, Claude, Midjourney, Adobe Firefly, Perplexity or similar).

Preferred

• Background in high-growth environments, regionalized operations or subscription businesses is a plus, as is experience in B2B2C, HR tech, benefits or wellness (not a requirement).
• Fluent in English; Spanish or Portuguese is a plus.
• Background in high-growth environments and/or regionalized operations, ideally in B2B2C, HR tech, benefits, wellness or subscription businesses (a plus, not a requirement).

Benefits

• WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
• FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
• FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
• PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
• CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
• CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. We learn more about our shared culture and values here.
• Diversity, Equity, and Belonging at Wellhub: We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. At Wellhub, we welcome and celebrate your authentic self.