Responsibilities

• Accountable for the Marketing performance of the brand – from defining go-to-market strategy, understanding the customer/competitive landscape, and delivering the appropriate messaging, innovation, and communications strategy to achieve strategic objectives for the brand.
• Leverages data to constantly iterate on brand strategy, working with cross-functional operations, finance, IT, and development partners to improve KPIs
• Able to prioritize and plan innovation roadmap for the brand by building business cases to understand the size of the prize and its impact on revenue.
• Responsible for operationalizing and executing the entire marketing strategy through comprehensive planning, end-to-end creative, program and project management, building processes, supporting the execution of those plans, and ongoing management of related support resources and key activities.
• Works closely with both marketing leadership and key cross-functional leaders to maintain continuous alignment and ensure strong go-to-market execution that delivers desired customer experiences/business results.
• Ownership of multi-brand strategies, including Multi-Brand Gift Cards, including ownership of P&L and merchandising activities, and partnering with Brand Marketing on marketing message integration.
• Promotional Integration – working closely across cross-functional teams and internal marketing stakeholders to integrate planned promotions and pricing as/where relevant across brands and marketing channels
• Plan and execute WBB's go-to-market enterprise strategies: lead and oversee the creation of the positioning, messaging, naming, pricing, and competitive analysis

Requirements

• Bachelor’s degree in marketing or business-related field. MBA Preferred.
• 10 Years of leadership experience or strong relevant experience to job requirements
• Leading promotional and strategic planning in a B2C, CPG and/or Franchise environment.
• Experience leading an innovation roadmap for a brand, including prioritizing product/service ideas and driving execution through in-market delivery
• Demonstrated experience leveraging and synthesizing customer, competitive, and financial performance data to drive brand marketing strategy
• Experience leading brand positioning and annual campaign planning efforts to deliver on company objectives.
• Franchise system experience preferred but not required; multi-unit it also preferred; service-based industries
• Proven ability to be more around coming up with a plan and executing a plan that clearly drives results
• Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs
• Strong understanding of both digital and traditional marketing strategies
• The ability to learn quickly and adapt to changing conditions with a positive attitude

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan