Brand Marketing Manager, AI Education, Consumer Apps Marketing

San Francisco, CA (On-site)

$141K/yr – $205K/yrSenior Level6+ years expFull time

Posted 2 hrs ago

Job Summary

Own the education AI brand narrative and go-to-market strategy, leading multi-year branding, global launches, cross-functional alignment, and measurement of impact across the education market.

  • Lead brand strategy and GTM architecture for education narrative
  • Align Product, PR, Policy, and Marketing for a unified global narrative
  • Establish metrics and long-term brand health tracking

Job Description

Responsibilities

  • Lead the multi-year brand strategy and global go-to-market architecture for the education narrative, grounding strategic direction in deep market dynamics and audience insights.
  • Define the foundational positioning and messaging frameworks that articulate our ecosystem's unique value proposition and leadership in AI for education.
  • Architect and direct major global launch moments and brand amplification campaigns across high-visibility surfaces, keynotes, flagship events, and digital hubs.
  • Influence and align cross-functional leadership across Product, PR/Comms, Policy, and Marketing to ensure a unified narrative across the entire company, and build scalable global-to-regional operating models, frameworks, and asset governance to empower regional teams to scale the narrative effectively.
  • Establish measurement frameworks and sentiment/brand health metrics to evaluate long-term narrative impact and guide brand marketing investments.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in product marketing, including branding, messaging, positioning, targeting, and product launches.
  • Experience managing cross-functional or cross-team projects.
  • Experience in the education and learning sector.

Preferred

  • Experience in the education and learning space.
  • Experience in solving creative problems who can seamlessly go from strategy to ideation to execution; and work collaborative across highly matrixed teams in a global organization and across all of Google.
  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Ability to be comfortable with ambiguity and can self-direct their projects in an unstructured environment.
  • Ability to work in an ambiguous and fast-changing environment with an entrepreneurial approach.
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Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Salaries

Posted range

$141K/yr – $205K/yr

Taken straight from the job posting.

See all Google salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
58

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29