Brand Designer

New York City, NY (On-site)

$80K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own the end-to-end brand design for The Farmers Dog across digital, print, and retail channels, collaborating with cross-functional teams to extend visual storytelling and strengthen brand standards.

  • Lead design across marketing channels
  • Partner with art directors, copywriters, and production
  • Develop and refine brand guidelines and visual systems

Job Description

Responsibilities

  • Create engaging branded marketing and advertising creative, including digital, emails, social, landing pages, print materials, and beyond.
  • Deploy our design system across online retail channels, finding ways to tell The Farmer’s Dog story visually to new audiences.
  • Continue to develop The Farmer’s Dog brand standards and guidelines, helping to refine our visual style, templates, typography, illustration, and beyond.
  • Work closely with art directors, copywriters, and our production team to develop new photography, illustration, and written ad copy to continue differentiating our brand and ensuring a bold identity.
  • Partner with cross-functional stakeholders to respond creatively to briefs, brainstorm new assets, and workshop areas of opportunity.

Requirements

  • 3+ years in a designer role, whether agency and/or client-side, with experience designing for a wide range of brand and marketing channels.
  • A robust portfolio demonstrating deep understanding of typography, color, imagery and graphic elements; including motion graphics.
  • You are a self-starter and self-checker, taking ownership of your work and constantly seeking better.
  • You are collaborative — open to input and balanced discussions.
  • You pay close attention to detail — no detail is too small. You're also not afraid to propose new solutions or bold thinking — no idea is too big!
  • You’re an expert in the Adobe Creative Suite (Illustrator, Photoshop, and InDesign).
  • You are comfortable in Sketch and/or Figma with knowledge of web design standard methodologies.
  • You have designed for online retail environments and e-commerce.
  • You have video, animation, and/or art direction experience (not required but a plus).
  • You love dogs.

Preferred

  • Video, animation, and/or art direction experience (not required but a plus).

Benefits

  • - Dog-friendly office in SoHo
  • - Market-competitive compensation and equity packages
  • - Comprehensive Healthcare, Dental, and Vision
  • - Company supported mental health benefits
  • - 12 week paid parental leave
  • - Competitive 401k plan with company match
  • - Flexible PTO
  • - Discounted fresh food for your pup
  • - Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
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Forerunner

Forerunner is a venture capital firm dedicated to the modern consumer and the ambitious teams reshaping categories. Since our inception in 2012, the consumer has been our North Star. We commit ourselves to having a constant pulse on what people are doing and why via ongoing research, and closely observe how world events shape the way we live.We’ve invested in category-defining companies such as Chime, Faire, OURA, Hims&Hers, The Farmer’s Dog, Glossier, Ritual, and more. With nearly $3 billion in assets under management and hundreds of investments to date, Forerunner is amongst the only women-led venture capital firms to achieve such milestones.

Founded in 2012
San Francisco, California, USA
20 employees (2 in marketing)

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all Forerunner salaries

Marketing Team

Marketing Team Size
2 (10% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
16

Traffic Signals

Monthly Visitors
44.1K
Traffic Source Mix
Search
36.9%
Direct
52%
Referral
5.7%
Social
3.7%
Paid
1.4%

Headcount Trend

Current headcount: ~20

Recent News

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Brand Designer

Forerunner · New York City, NY · On-site