Director of Brand Marketing

Los Angeles, CA (Hybrid)

$8K/mo – $12K/moDirector/Executive5+ years expFull time

Posted 12 days ago

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Job Summary

Own the end-to-end brand strategy and marketing execution for Unice Hair, leading positioning, cross-channel campaigns, and a Los Angeles-based team to drive growth.

Develop and implement brand strategies aligned with company goals
Lead and mentor the LA marketing team and cross-functional collaboration
Plan, execute, and measure multi-channel campaigns and ROI

Job Description

Responsibilities

Develop and implement comprehensive brand strategies aligned with company goals.
Lead brand positioning and upgrade projects to enhance market presence.
Plan, execute, and measure the effectiveness of marketing campaigns across multiple channels.
Manage marketing budgets to optimize spend and maximize ROI.
Lead and mentor a marketing team based in Los Angeles.
Collaborate cross-functionally to ensure marketing efforts align with overall business strategy.

Requirements

U.S. work authorization (Green Card, citizenship, or valid work visa)
5+ years of brand marketing or brand management experience
Proven experience in brand positioning and brand upgrade projects
Strong leadership and team management skills
Experience managing marketing budgets and measuring campaign ROI
Excellent communication and strategic thinking skills

Preferred

Experience in the wig or hair extension industry, particularly with brands like Unice Hair, is highly preferred
Experience in beauty or related product categories
Bilingual English/Chinese is a plus

Benefits

Medical insurance coverage starting immediately upon hire
Eligibility for 401(k) retirement plan after one year of employment
401(k) 5% Match
Dental insurance
Gym membership
Health insurance
Paid time off
Vision insurance

UNice, Inc

We dream of giving people around the world the confidence they need to feel beautiful inside and out. Through our 100% human hair wigs, we help people transform their look and embrace their true selves. Believing in yourself is transformative, and we want to make that transformation accessible to everyone.

Founded in 1999

Orange, California, USA

21 employees (9 in marketing)

Unice.com