Responsibilities

• Own the three-year strategy and annual category plans for Feeding, translating enterprise growth objectives, consumer needs, market dynamics and business performance into clear portfolio priorities across Formula, Cups, Mealtime and Bottles.
• Develop a deep understanding of parents, caregivers, feeding occasions and the full feeding journey. Use consumer research, social listening, trend intelligence, retailer insights and category data to identify unmet needs, emerging behaviors and opportunities for growth.
• Lead portfolio architecture and assortment strategy, including defining the role of each category, product line and platform; identifying gaps and redundancies; and recommending where Munchkin should invest, renovate, extend or exit.
• Identify, size and prioritize product and innovation opportunities. Build compelling business cases that articulate the consumer problem, target user, market opportunity, competitive context, product proposition, financial potential, risks and strategic rationale.
• Lead the innovation pipeline from opportunity identification through commercialization, partnering with Product Development, Engineering, Compliance/Regulatory, Operations and Sales to ensure concepts are desirable, feasible, differentiated and commercially viable.
• Define product strategy and requirements, including target consumer, consumer benefit, product features, claims direction, pricing architecture, pack configuration, channel strategy and success measures. Ensure product decisions remain grounded in a clear consumer need and business opportunity.
• Lead cross-functional stage-gate and project review processes for Feeding innovation. Establish milestones, decision criteria, risks and owners; surface tradeoffs early; and maintain momentum from concept through launch readiness.
• Develop and recommend pricing, pack-price architecture, cost, margin and channel strategies in partnership with Commercial Planning, Finance, Sales, and Operations. Use these inputs to optimize portfolio productivity and profitable growth.
• Partner with Brand Marketing to translate product and portfolio strategies into distinctive positioning, messaging, launch architecture and go-to-market plans. Provide the strategic product story and commercialization inputs while Brand Marketing leads demand generation and integrated campaigns.
• Partner with Sales, Retail Marketing, and Digital Commerce to ensure product strategies address retailer and channel needs, including assortment, distribution, shelf and digital shelf requirements, content needs and channel-specific opportunities across Walmart, Target, Amazon, DTC, TikTok Shop, and emerging channels.

Requirements

• 8+ years of prior brand management, product strategy, category management, innovation or related marketing experience
• Demonstrated experience leading three-year planning, portfolio strategy, innovation pipelines or new product development from opportunity identification through launch
• Experience working cross-functionally with Product Development, Engineering, Design, Quality, Regulatory, Operations, contract manufacturers and external vendors
• Strong commercial and analytical skills, including the ability to use consumer research, market data, POS, competitive intelligence, financial inputs and trends to make decisions
• Experience developing product positioning, pricing, pack architecture, channel strategy, business cases or commercialization recommendations
• Undergraduate university degree required; MBA or advanced degree preferred
• Strong organizational, analytical, communication, presentation and writing skills
• Ability to work independently and lead through influence in a lean, fast-moving environment

Preferred

• Consumer packaged goods industry experience preferred
• MBA or advanced degree preferred
• Experience leading three-year planning, portfolio strategy, innovation pipelines or new product development from opportunity identification through launch
• Strong organizational, analytical, communication, presentation and writing skills

Benefits

• As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth.
• Salary range: $150,000 - $170,000