Digital & Brand Manager

Upland, CA (Hybrid)

$120K/yr – $130K/yrMid Level7+ years expFull time

Posted 4 hrs ago

Job Summary

The role owns brand standards and digital marketing initiatives across Lewis, leading UX/UI, design teams, and cross-functional partners to translate business strategy into consistent creative, website and campaign excellence, governance of templates, playbooks, and performance improvements across websites, email, SEO, social, and paid media.

  • Own and evolve brand standards and shared templates
  • Lead and develop design and UX/UI teams
  • Align multi-channel marketing with business goals and measure performance

Job Description

Responsibilities

  • Own and evolve Lewis brand standards, including visual identity, brand voice, templates, and shared marketing guidelines.
  • Lead and develop UX/UI and Marketing Design team members, providing direction, coaching, workload prioritization, and quality oversight.
  • Provide functional leadership for brand and digital marketing across Lewis, working collaboratively with business-line marketing teams to translate business strategies into effective creative and digital solutions and establish shared standards and best practices.
  • Develop practical standards, templates, playbooks, and best practices for websites, landing pages, email, social media, digital campaigns, and marketing materials.
  • Provide brand voice, writing, editing, and creative guidance to ensure consistency and quality across customer-facing communications.
  • Review high-impact campaigns, marketing materials, and digital experiences for brand alignment and overall quality.
  • Own the functional roadmap and shared standards for company websites and customer-facing digital experiences, including hands-on work within WordPress to manage and improve website content, pages, functionality, and user experience.
  • Guide UX/UI strategy across user journeys, accessibility, usability, testing, conversion optimization, and ongoing experience improvements.
  • Oversee shared creative systems, templates, reusable assets, and enterprise brand libraries.
  • Provide functional leadership and establish shared standards, performance expectations, and best practices across digital channels, including websites, email marketing and automation, SEO, social media, paid digital advertising, and other digital platforms.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, Brand Management, Digital Media, or a related field preferred; equivalent relevant experience may be considered.
  • 7+ years of progressive experience in marketing, brand management, digital marketing, integrated marketing, or a related field.
  • Experience managing brand standards and supporting multi-channel marketing across websites, digital campaigns, social media, email, content, and other customer-facing channels.
  • Demonstrated leadership experience, including managing or developing employees and successfully leading cross-functional work through collaboration, influence, and subject-matter expertise.
  • Strong writing, editing, communication, and creative judgment with excellent attention to detail.
  • Hands-on experience working in WordPress, including creating and editing pages and content, working within templates and page-building tools, and coordinating with developers or agencies on more complex website enhancements.
  • Experience managing and collaborating with agencies, vendors, designers, web partners, and other creative and digital specialists.
  • Working knowledge of CMS, CRM, email marketing, marketing automation, digital advertising, social media, analytics, and related digital marketing platforms.
  • Ability to interpret marketing performance and translate insights into actionable improvements.
  • Experience within a centralized, shared services, or integrated marketing organization is preferred.

Preferred

  • Preference for centralized, shared services, or integrated marketing organization experience
  • Experience in real estate, property management, retail, hospitality, or another multi-location business

Benefits

  • $100/month cellphone reimbursement
  • a variety of health benefits to choose from
  • a 401k with company match
  • annual bonus and raise eligibility
The Lewis Group of Companies logo

The Lewis Group of Companies

The Lewis Group of Companies has been redefining community since 1955, when Goldy and Ralph Lewis founded their first homebuilding company in Southern California. Today, Lewis is one of the nation’s largest privately held community developers, with a legacy that includes more than 58,000 homes, 13,000 apartments, and 24 million square feet of retail, office, and industrial space throughout California and Nevada. A family-led group of companies devoted to excellence and service toward customers, employees, partners, investors and communities, Lewis takes a holistic approach to improving lives by delivering superior long-term value on investments, fostering genuine relationships, cultivating talent and supporting philanthropic efforts.CalDRE License # 01994759

Founded in 1955
Upland, California, USA
486 employees (15 in marketing)

Salaries

Posted range

$120K/yr – $130K/yr

Taken straight from the job posting.

See all The Lewis Group of Companies salaries

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Digital & Brand Manager

The Lewis Group of Companies · Upland, CA · Hybrid