Director Brand Marketing TFC

Responsibilities

• Develop and execute a comprehensive brand marketing strategy that strengthens awareness, engagement and market distinction of the TFC parent company, particularly with distinction from the Freeman line of business
• Lead brand positioning, messaging and visual identity integration across all internal and external channels
• Oversee integrated marketing strategies from concept to executing that reinforce the TFC brand positioning, ensuring alignment with overall business and growth objectives
• Partner with creative, content, Events, social and PR teams to deliver cohesive storytelling that resonates with industry audiences
• Use consumer insights, market research and performance analytics to inform strategy and optimize campaigns, as well as to establish benchmarks for growth
• Lead agency relationships as needed as well as vendor partnerships
• Inspire, coach and develop a high performing team
• Monitor trends and competitive activity to identity new opportunities for growth or enhancements to overall parent company narrativ

Requirements

• Bachelor’s degree from a 4 year accredited college or university with a concentration in Marketing, Communications, Business or a related field is required
• 10+ year’s experience in brand marketing, integrated marketing, or related disciplines
• Experience leading high performing teams or peers
• Proven success in developing and executing brand strategies that drive measurable business outcomes
• Strong background in creative direction, campaign management and storytelling
• Proficiency in using marketing analytics, research and data to inform strategic decisions
• Experience managing budgets as well as agency or vendor partners
• Ability to effectively collaborate cross-functionally to drive results
• Excellent communication skills with demonstrated ability to communicate to and influence executive stakeholders
• Ability to thrive in a fast-paced, dynamic environment while balancing strategic priorities

Preferred

Benefits

• Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident and Disability
• Retirement with Company Match
• Paid Time Off
• Diversity Commitment