Responsibilities

• Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis
• Develop and execute national marketing campaigns and activation programs that drive measurable business impact
• Translate strategy into clear, actionable plans that franchisees can execute with confidence
• Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations
• Create compelling communication that clearly explains the “why, what, and how” behind each initiative
• Lead and develop the Campaigns & Activation team, fostering growth, accountability, and high performance
• Manage and execute brand partnerships, from concept through activation
• Use data and insights to continuously improve campaign effectiveness and storytelling

Requirements

• 15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment
• Proven ability to build integrated campaign strategies across media, creative, and in-store activation
• Strong experience in franchisee or field communication, simplifying complex strategies into clear direction
• Background in partnership marketing and activation
• Ability to leverage data and insights to create compelling business cases and drive adoption
• Bachelor’s degree required; advanced degree preferred

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Vision insurance
• Wellness resources