Responsibilities

• Set the brand's point of view and translate it into a seasonal campaign calendar that moves a bride from discovery to trust, connecting creative, social, performance, and lifecycle to a single campaign idea and holding the standard for how it shows up
• Build and own a pipeline of brand collaborations and co-branded programs that extend reach and treat collabs as a campaign amplifier rather than a standalone function
• Own the strategy and team behind organic social (TikTok, Instagram, Pinterest) and the creator program, running them like acquisition channels with a clear point of view on what content earns attention and what the program returns
• Own how Birdy Grey sounds across every surface, set the standard for brand voice, protect the consistency, and evolve the voice as the brand grows
• Build the brand's presence in the places brides already trust: editorial, earned coverage, and physical activations, using those moments to amplify campaigns rather than just generate impressions
• Own the brand and social budget and a team across social, influencer, and campaign support, allocating both against outcomes rather than activity

Requirements

• 6+ years in brand or integrated marketing, ideally inside a DTC or consumer brand
• Proven campaign authorship: ownership end to end from brief through creative concept through integrated rollout, not just channel execution
• Hands-on track record sourcing, negotiating, and launching brand collaborations and co-branded programs, with an activatable network in fashion, beauty, lifestyle, or creator communities (we will ask you to walk through a deal you closed)
• Strong creative instincts and a track record working closely with creative teams on campaign concepting, including the ability to write a brief that actually inspires
• Hands-on experience running organic social across TikTok, Instagram, and Pinterest as a growth channel
• Budget ownership: experience managing a meaningful brand or marketing budget and connecting spend to outcomes
• Strong writing and editing skills, and the judgment to own a brand voice across every customer surface
• People management experience, with examples of developing a small team, giving honest feedback, and building repeatable systems rather than hero-ing every launch
• Experience with brand health measurement: running awareness surveys, tracking share of voice, and using research to inform creative decisions rather than just report on them
• Clear understanding of the relationship between brand and business, with the ability to balance equity-building work with near-term conversion

Preferred

• Fluency building AI-assisted content workflows
• Gen Z audience experience, specifically building content and community strategy for a younger consumer who discovers through creators and social before search

Benefits

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes