DIRECTOR, BRAND MARKETING

Responsibilities

• Brand Strategy & Planning
• Integrated Campaign Development & Execution
• Agency Leadership & Creative Development
• Product Launch & Commercialization Support
• Brand Stewardship & Governance
• Performance Management & Optimization

Requirements

• Education - Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or related field required. MBA preferred.
• Experience – 8+ years of progressive experience in brand management, consumer marketing, advertising, or integrated marketing. Experience in Restaurant, Consumer Packaged Goods, Retail, Hospitality, or other consumer-facing industries preferred. Multi-unit and franchise experience highly desired.
• Leadership Competencies: Demonstrates strong strategic and consumer-centric thinking. Maintains a results-oriented mindset with a focus on growth and business impact. Leads with curiosity, creativity, and an ownership mentality. Builds effective relationships and collaborates across diverse teams. Operates with agility in a fast-paced and dynamic environment. Encourages innovation, continuous improvement, and learning. Builds trust through integrity, accountability, and transparent communication. Fosters a culture of continuous improvement, innovation, and learning.
• Skills/Knowledge/Abilities: Strong understanding of brand strategy, campaign development, and integrated marketing planning. Experience managing cross-functional initiatives and agency relationships. Knowledge of paid, owned, and earned marketing channels. Strong understanding of consumer behavior, marketing fundamentals, and brand-building principles. Excellent project management and organizational skills. Strong written, verbal, presentation, and storytelling abilities. Ability to manage multiple priorities and deliver results in a fast-paced environment. Strong analytical and problem-solving capabilities. Ability to influence stakeholders and drive alignment across the organization. Proficient knowledge of personal computers and Microsoft Office 365 (i.e., Word, Excel). Demonstrates integrity and ethical behavior.
• Physical Requirements – Ability to work from the corporate office located in San Diego 4 days/week. Ability to communicate clearly in person and on the telephone. Ability to operate a computer keyboard. Ability to travel approximately 20-25% of time as business needs require.

Preferred

• MBA preferred.

Benefits

• medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.