Director, Brand Marketing

Responsibilities

• Develop a compelling and differentiated positioning and clear strategic choices for the brand, grounded in deep customer insights and analytics.
• Lead the development and execution of HCP marketing plans informed by customer and market insights.
• Design the total HCP omnichannel ecosystem (personal and non-personal) and work with internal and external stakeholders to build and implement (CRM)
• Develop strong partnership with Sales Leadership, spending time in the field to understand customer insights and what is needed to support the personal channel in the achievement of business objectives. Obtain early input and ongoing feedback on messaging and tactics.
• Partner with Medical team to identify unmet data needs; develop plan to ensure thoughtful data/messaging flow for life cycle management; strive for strategic alignment.
• Partner with Commercial Operations/Analytics to finalize targeting, deployment needs, validate insights, optimize marketing mix and monitor performance and ROI of tactics
• Ensure execution of plans and deliverables through stages of strategic planning, content development, promotional/medical/legal/regulatory review, production, deployment, measurement, and optimization to meet objectives on time and on budget
• Bring an innovative, entrepreneurial attitude and combine out-of-the box ideas with established marketing tactics to identify efficient and appropriate channels for engaging with HCPs audiences on branded messaging in a dynamic environment (including post-COVID landscape)
• Effectively collaborate with creative agency partners, market research vendors, and members of the Medical Legal Review Team to execute plans and tactics effectively, on time and on budget; communicate the strategic direction for the brand and hold partners accountable for success metrics
• A pivotal member of the Commercial and Product Strategy Teams

Requirements

• Bachelor’s Degree required, preferably in the fields of Marketing, Business or a life-science related discipline
• 7 plus years of experience in pharmaceutical/biotechnology commercial roles, with 3 plus years of experience successfully executing HCP-focused marketing campaigns
• Prior experience in Field Sales or Sales Training would be a plus
• Branded antibiotic or cardiovascular experience is preferred
• High Customer Orientation – ability to understand and be empathetic to patients and their caregivers, understand the HCP need, extract key insights, and translate those into meaningful value propositions and tactics
• Fast Learner with High Analytical Skills - quickly develop disease-state understanding, competitive landscape knowledge, and branded market insights to get up to speed on the strategic foundation and inform the action plan; ability to translate market research and data into actionable strategies and tactics
• Strong Organization and Project Management Skills – attention to detail and time management to project manage multiple deliverables to meet strict deadlines
• Strong Communications – both efficient and succinct in verbal and written communications/deliverables
• Cross-Functional Collaboration and Team Player – able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analysis and participate as a value-added cross-functional partner
• Dealing Well with Ambiguity / Intensity – operates well in a fast-paced environment driven by senior leadership requests and evolving needs

Preferred

• Branded antibiotic or cardiovascular experience is preferred
• Prior experience in Field Sales or Sales Training would be a plus