Responsibilities

• Define and scale the brand by shaping long-term strategy, positioning, purpose, and narrative with clear KPIs and accountable teams.
• Translate strategy into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and lifetime value.
• Position Factor as the defining brand in the real food category through distinctive, culturally relevant storytelling.
• Establish clear brand KPIs and hold teams accountable for measurable business outcomes.
• Lead breakthrough marketing across paid, owned, earned, and experiential channels with bold, memorable, and performance-informed creative.
• Partner with Growth Marketing to build a unified brand and performance marketing system that maximizes short- and long-term impact.
• Create work that consumers watch, share, and talk about.
• Build cultural relevance through partnerships spanning sports, creators, brands, entertainment, and culture and identify emerging trends that strengthen Factor's differentiation.
• Develop scalable partnership frameworks that drive brand equity and customer acquisition.
• Translate consumer insights into action by identifying unmet needs and cultural trends, influencing product launches and GTM strategies, and guiding innovation.
• Drive cross-functional leadership to ensure a consistent premium brand experience across Brand, Growth, Product Marketing, PR, Social, Creative, Analytics, and Product.
• Influence senior leadership with strategic storytelling and data-driven recommendations.