Director of Brand Marketing

Responsibilities

• Brand Strategy and Cultural Relevance: Translate brand and business priorities into a focused partnership and campaign roadmap that recruits new households and strengthens consumer engagement.
• Bring an informed point of view on entertainment, sports, music, gaming and lifestyle. Distinguish lasting audience relevance from a short-lived trend.
• Evaluate opportunities against audience fit, brand distinctiveness, cultural impact and commercial potential. Protect Dr. Squatch's voice and humor across every collaboration.
• Partnerships Licensing and Limited Editions: Lead the partnership pipeline from idea and outreach through evaluation, negotiation, activation and renewal, working with Legal and Finance on deal terms and economics.
• Develop compelling collaboration and limited-edition concepts with Product and Creative, connecting the partner to the product, fragrance and consumer experience.
• Manage licensor and partner relationships, rights, usage terms and approval workflows. Coordinate launch timing with product readiness and commercial opportunities.
• Integrated Campaigns and Celebrity Talent: Lead complex campaigns from brief and creative development through production, launch and evaluation, integrating digital content with events and experiential activations.
• Manage celebrity-focused campaigns with talent teams and agencies, including deliverables, production needs, approvals and usage rights.
• Partner with Creative, Paid Media, Shopper Marketing, PR and Commerce teams to connect campaign storytelling with retail, DTC, Amazon and social commerce activation.
• Influencer Strategy and Earned Attention: Lead influencer strategy across organic advocacy, paid partnerships and creator amplification. Select talent for audience relevance, creative credibility and performance.

Requirements

• 10+ years of relevant experience in brand marketing, partnerships or integrated marketing, including experience managing and developing people.
• A demonstrated track record of breakout campaigns and collaborations for culturally relevant consumer brands, with a clear account of your role and measurable results.
• Experience managing licensing partnerships and limited-edition launches, including deal evaluation, rights management and partner approvals.
• Proven experience with celebrity talent and influencer programs, including earned and paid strategies, content production and amplification.
• A strong understanding of Gen Z and millennial consumers, and the judgment to connect cultural opportunities to a brand's identity and business priorities.
• Experience delivering complex campaigns across digital channels and real-world experiences, coordinating agencies and multiple internal teams.
• Strong analytical and financial skills. You can build a business case, manage budgets and turn performance data into actionable decisions.
• Exceptional organization and attention to detail, with the ability to maintain strategic perspective while staying close to execution.
• A collaborative, decisive leadership style and the confidence to advocate for an idea, challenge a weak fit and help teams move forward.
• A genuine enthusiasm for Dr. Squatch's products, humor and consumers, and curiosity about the cultural communities shaping their lives.

Benefits

• medical, dental, vision, 401k with Squatch match, and PTO.
• We also have great perks like healthy snacks, frequent company events, and of course, free products!