Responsibilities

• Define high-level brand positioning for homeowners and home service professionals
• Define market- and segment-based strategies that help us communicate effectively with, for example: homeowners in the US versus the Netherlands: homeowners more attitudinally inclined toward convenience versus DIY; large pro businesses versus small ones; etc.
• Partner with channel and creative leads to develop evergreen messaging playbooks and creative testing roadmaps from an audience-first point of view
• Develop campaign platforms that express high-level brand strategy and multichannel briefs that bring them to life, spanning TV, audio, organic social, influencer, brand partnerships, podcasts, PR, executive comms, paid social, CRM, events, and other channels
• Build and own Angi’s homeowner and pro integrated marketing calendars, including laddered calendars for specific audience segments, marketing initiatives, and/or product roll-outs, and coordinate crossfunctionally to execute
• Monitor and report on competitor brand positioning and campaigns
• Advocate for currently underused channels and tactics when there is a strategic rationale – for instance, an OOH campaign supported by local performance data, or a multichannel partnership with a sports franchise supported by our segmentation data
• Utilize AI across all of your workflows to achieve higher quality and throughput simultaneously

Requirements

• 6-10 years in brand management, integrated marketing, or brand strategy

Preferred

• Experience at large consumer brands, two-sided marketplaces, and/or global brands is a big plus
• An AI enthusiast: you are an early adopter, rigorous explorer, and high volume user of Claude, ChatGPT, and competing or complementary AI tools

Benefits

• Full medical, dental, vision package to fit your needs
• Flexible vacation policy; work hard and take time when you need it
• Pet discount plans & retirement plan with company match (401K)