Director of Brand & Integrated Marketing

Responsibilities

• Owns Peak's brand foundations: positioning, messaging architecture, voice, and visual and verbal standards across every member touchpoint.
• Sets creative direction for all brand and campaign work, including work executed by agency and vendor partners.
• Leads integrated campaigns end to end: planning, briefing, creative and content development, launch, and post campaign readout.
• Writes and approves the briefs that drive creative, content, PR, and branch activation.
• Owns the quarterly campaign calendar with the Director of Growth Marketing and runs each quarter from kickoff through readout.
• Partners with Product to bring new products, rates, and offers to market, translating value propositions into audience, message, and campaign plans.
• Supplies creative options to the Director of Growth Marketing and performance partners for testing and optimization.
• Owns and allocates the brand and creative production budget.
• Builds clear ways of working with product, retail/branch, community, growth, insights, and finance for highly cross functional launches and campaigns.
• Sets ownership and makes resource decisions when priorities collide.

Requirements

• Bachelor's in Marketing, Business, Communications, or a related field, or related field of study.
• A minimum of ten (10) years of brand or integrated marketing experience with a progression of increasing responsibility, including a minimum of five (5) years in a management or leadership role leading integrated campaigns end to end. Experience across a broad remit in a smaller or fast-moving organization, with a track record leading cross-functional go-to-market work. Large-brand experience is valuable when paired with hands-on work in a leaner organization.

Preferred

• Experience in a financial institution or other highly regulated environment is preferred.
• Experience managing creative, PR, and production agency partners preferred.
• Experience leading a rebrand, merger integration, or other brand building moment preferred.

Benefits

• Total Rewards: This position is eligible for Full-Time Regular benefits. Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. - Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage. - We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA). - Employees also have access to Life and AD&D insurance. - Employees are able to enroll in our 401k plan. - Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis. - Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time. All benefits except 401k start the first of the month following date of hire. Employees become eligible to contribute to 401k on the first of the month following 60 days of employment.