Director, Brand Implementation

Franklin Lakes, NJ (On-site)

$192K/yr – $307K/yrDirector/Executive12+ years expFull time

Posted 2 days ago

Job Summary

Own the enterprise brand implementation strategy and governance, guiding cross-functional execution, change management, and KPI-driven value realization across the organization.

Own multi-year brand roadmap and governance
Lead cross-functional execution and KPI-driven impact

Job Description

Responsibilities

Define and own the enterprise brand implementation strategy and multi-year roadmap.
Establish and lead global governance structures, standards, and operating models.
Drive enterprise prioritization and investment decisions related to brand enablement and execution.
Serve as a strategic advisor to leadership on brand adoption and implementation effectiveness.
Lead enterprise capability-building initiatives, training programs, and change management strategies.
Establish KPI frameworks and performance dashboards to measure business impact and value realization.
Drive cross-functional alignment across marketing, communications, commercial, digital, operations, and business leadership teams.
Sponsor transformational initiatives that enhance scalability, compliance, and execution excellence.
Identify risks, opportunities, and continuous improvement initiatives across the enterprise.
Lead and develop high-performing teams, external partners, and strategic vendor relationships.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field required.
12–15+ years of progressive experience in branding, marketing operations, communications, transformation, or related disciplines.
Significant experience leading global enterprise-wide implementation and governance programs.
Demonstrated success influencing executive leadership and driving organizational change.
Experience leading teams, enterprise initiatives, and cross-functional operating models.
Proven history of delivering measurable business impact in complex global organizations.
Expertise in enterprise strategy, governance, and operating model design.
Strong business acumen and understanding of organizational priorities.
Experience building scalable frameworks, standards, and performance systems.
Exceptional leadership, collaboration, and executive influencing capabilities.

Preferred

Master’s degree or MBA preferred.

Benefits

Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

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