Responsibilities

• Drive the narrative strategy for AI Research at Salesforce — its positioning, messaging framework, and voice — in a way that's differentiated both within Salesforce and externally in the AI research community.
• Craft distinct, initiative-level narratives for individual research programs (e.g., foundation models, agents, time series, reasoning) — ensuring each has a clear, compelling story for the right audience.
• Develop and maintain a cohesive external narrative that connects AI Research breakthroughs to Salesforce's product roadmap and customer value.
• Translate complex, technical research into accessible, compelling stories for a range of audiences: customers, developers, media, policymakers, and the general public.
• Drive a robust thought leadership program — including blog posts, whitepapers, op-eds, and speaking content — that establishes Salesforce AI Research voices as authoritative and trusted in the field.
• Collaborate with researchers and executives to develop compelling narratives around incubation projects, published work, and research milestones.
• Oversee and evolve the weekly thought leadership content process, ensuring consistent, high-quality external publishing cadence.
• Lead go-to-market messaging and brand strategy for AI Research incubation projects as they move from pilot to product — including crafting the positioning, naming, and launch storytelling.
• Partner with product and engineering teams to build awareness and excitement around AI Research-powered features landing in core Salesforce products.
• Develop materials that support pilots, enablement, and customer-facing narratives for early-stage initiatives.

Requirements

• 7–12+ years of experience in brand, marketing, or communications roles, ideally with a mix of tech, innovation and research or deeply technical product experience.
• A strong storyteller who can make cutting-edge AI research accessible to non-technical audiences without dumbing it down.
• Comfortable working in ambiguity — you thrive in fast-moving, early-stage environments and know how to build structure where none exists.
• A proven track record driving brand presence and narrative at major industry events and conferences.
• Expert communication skills and a strong executive presence.
• Experience with social media strategy and content creation for technical brands.
• Excellent written and verbal communication skills; you can write a tweet, a blog post, and an executive keynote narrative with equal fluency.
• Collaborative and low-ego — you build trust with researchers, product managers, and executives alike.
• Passion for AI and a genuine curiosity about how research translates into real-world impact.

Preferred

• Direct experience in an AI/ML research environment or deep familiarity with the AI research community.
• Experience launching early-stage / incubation products.
• Existing relationships with AI/tech media.

Benefits

• Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
• A variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.